Visa, SM fire up Tokyo 2020 Olympics promo

Visa recently launched its Tokyo 2020 Olympic Games campaign in the Philippines. All Visa cardholders — credit, debit, and prepaid — may get the chance to win a trip for two to Tokyo during the 2020 Olympic Games including accommodation for four days and three nights. The campaign, which started earlier this month, runs until February 15, 2020.

Visa country manager for the Philippines and Guam Dan Wolbert (left) and SM Supermalls SVP of marketing Joaquin San Agustin

Four winners will be selected and given tickets for two events during the games just by spending a minimum amount of P3,000 using their cards in participating SM Malls — namely SM Aura Premier, SM Megamall, The Podium, SM North EDSA, SM Mall of Asia, SM Southmall, and SM Seaside City Cebu.

Meanwhile, other Visa cardholders still have a chance to score original Olympics merchandise with any purchase at an SM affiliate store.

Visa country manager for the Philippines and Guam Dan Wolbert shared that these campaigns enable their company to promote the use of cashless payments and grow the national digital payments footprint of the Philippines. He also expressed his excitement to run the campaign for Filipino Visa cardholders since they are a sponsor of the Tokyo 2020 Olympic Games and the winners will be able to watch the skateboarding and basketball events.

In an exclusive interview with Newsbytes.PH, Wolbert also said that the constant traction of contactless payments in the local market is a factor why they chose to collaborate with SM, adding to the fact that the latter’s payment systems already accommodate contactless. He also noted that since SM is also a valued partner, the move makes sense.

“Our Tokyo 2020 Olympics campaign is really designed to promote the spirit of the Olympics for the Filipinos, and also taking advantage of the popularity of Japan with Filipinos,” said Wolbert.

When asked about upcoming projects, Wolbert replied that they are always working on campaigns but they are focused on the current opportunity to work with SM for the Olympics campaign. Since Visa has already been a sponsor of the Olympics for 30 years now, he also added that they will continue to “pursue related initiatives and engagement” since the Games are a good source of inspiration for the majority of consumers.

Wolbert added, “The cashless journey in the Philippines continues. We continue to have strong growth across multiple areas, both around cross-border and travel-related spend, as well as contactless where there’s continued growth largely through continued partnership with SM retailers and supermarkets.”

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