According to research firm IDC, smartphone shipments in the Philippines declined by 8.0% Quarter-on-Quarter (QoQ) and 6.8% annually, bringing in 3.9 million units in 3Q22.
The “Closing the Green Gap” report sees regulatory mandates as one of leading drivers of sustainability strategies directly contributing to the compliance of companies at 46%, on top of reduced carbon emissions.
Despite a period of economic uncertainty, about 8 in 10 (85%) of business-to-business (B2B) marketing leaders in Asia Pacific (Asia Pacific) are optimistic that their marketing strategy will create impact over the next 6 months, a research report from LinkedIn said.
This was the fifth straight quarter of decline for the tablet market. Chromebook shipments also struggled in 3Q22, falling to 4.3 million units and a year-over-year decline of 34.4%.
The study found that 2022 shopping budgets are up 8% over 2021 and holiday travel budgets are up by almost half. However, factors including inflation and price increases have made economic concerns top of mind this holiday season.
Except for Apple, all the top vendors suffered year-on-year declines. However, while Samsung and Xiaomi registered single-digit declines, vivo and Oppo continued to suffer high double-digit decreases.
Online video sharing and social media platform YouTube has officially named the winning local brand campaigns on its platform during the return of its first on-ground Brandcast event in two years since the pandemic struck.
A new global study commissioned by telecom equipment maker Ciena said 99% of Filipino business professionals surveyed recognize the value of virtual meetings, and 89% would participate in work meetings in the metaverse versus existing video conferencing tools.
Consumer research firm Nielsen has included YouTube measurement in its Total Ad Ratings across the Philippines, Thailand, and Indonesia that would allow advertisers a more holistic view of their audiences.
