PC market returns to positive growth, though gains remain small

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The results are slightly above IDC’s February projections of a 0.9 percent year-on-year decline due to hard disk drive (HDD) supply constraints in addition to weak economic conditions, competition from other devices, and uncertainty about Windows 8. HDD supply remained a key constraint through most of the first quarter, although PC makers generally had better access to drives than customers in the retail and distribution channels. As a result, large PC vendors were able to maintain shipments by managing inventory or absorbing price increases, while the impact to shipments from smaller PC makers was in line with expectations. “PC market growth remained limited in the first quarter as HDD supply and other factors limited demand,” said Loren Loverde, IDC vice president of worldwide consumer device trackers. “Nevertheless, history has shown that periods of slower growth are followed by recovery as improving technologies make replacements as well as new purchases increasingly compelling. As a result, we expect PC shipments to pick up significantly by the fourth quarter and beyond as HDD supply and pricing are normalized, Windows 8 is launched, and replacements pick up. “Slow growth in the U.S. shows that despite interesting and new form factors like all-in-one (AIO) desktop PCs and Ultrabook? class notebook PCs, the market remains conservative and focused on replacements. Commercial buyers are still cautious, while consumers are evaluating multiple products and may be waiting for the release of Microsoft Windows 8 later this year. ?The US PC market is likely to remain constrained at least until the launch of Windows 8, which is expected in the fourth quarter of 2012. We expect vendors, retailers, and channel partners to be working very hard this year to focus their product lines and their general operations as they prepare for the year-end holiday season, because that alone will likely determine if there is any growth at all in the US market in 2012.” Asia-Pacific (excluding Japan) was in line with forecasts, though growth was limited. Hard drive supply issues contributed to limited shipment growth, although key countries like China and India, and vendors such as Lenovo and Asus, continued to fare well. Vendor outlook HP ? The top vendor managed to shake off the decline it experienced last quarter, growing 3.2 percent compared to a year ago. HP was able to gain back share in key markets in the US and Europe while other markets saw slower growth. Lenovo ? Lenovo has managed to capitalize on the missteps of others in the PC market. The company has continued to expand its channel reach in the Americas and Europe, while still gaining ground in Asia-Pacific. Overall growth above 40 percent was well ahead of the market and other competitors as Lenovo leveraged its strong results across the regions, building on its strong growth in recent quarters. Dell ? Dell saw gains in EMEA, but declines in other regions, which resulted in a decline of 2.1 percent compared to 1Q11. Dell faced tough competition and had sizable declines in some markets, as its growth in Asia-Pacific slowed after more than a year of double-digit gains. Acer ? Acer’s shipments declined 3.7 percent in 1Q12, trailing the market but improving on the past year. Although its inventory issues have largely cleared, it will nevertheless take some time for Acer to mend its channel relationships as it prepares for renewed demand toward the end of the year. Asus ? Asus continued to see strong gains in Asia-Pacific and EMEA, which represent the large majority of its shipments. Although its US business barely changed from a year ago, the vendor has stepped in to fill the void left by other vendors, making inroads that it may be able to build on going forward. Toshiba ? Toshiba saw solid growth in EMEA and Japan, but its global shipments declined as a result of poor shipments in the US. ]]>

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