Globe, SM Advantage ink tie-up for loyalty points conversion

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[/caption] The offer is available to Globe and TM subscribers who are also members of SM?s loyalty program SM Advantage. SM Advantage points are earned by spending at SM Department Store, SM Supermarket, SM Hypermarket and other partner establishments. ?Globe and SM teamed up for this project to give our subscribers the most value for their money. While shoppers get SM Advantage points from their purchase, Globe offers relevant rewards they could avail at minimal points needed,? Jay Beltran, head of customer lifecycle management at Globe. In 2010, Globe launched its loyalty programs, MyRewards MyGlobe and TM Astig Rewards. Both loyalty programs allow both postpaid and prepaid subscribers to earn points based on how much they load and how long they keep their Globe and TM SIMs active. To date, over 12 million Globe subscribers have been actively using their points to redeem rewards. To convert Globe or TM rewards points to SM Advantage points, simply text REDEEMITEM CODESM Advantage Card Number and send to 4438. To get the list of SMAC item codes, text ITEMS to 4438. ]]>

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