Study: 1 out 4 Pinoys has multiple SIMs

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[/caption] In a press briefing on Wednesday, May 9, Vishnu Singh, regional head of ConsumerLab for Ericsson in the Southeast Asia and Oceania region, revealed that 24 percent of Filipino mobile phone users said they maintain multiple SIM cards, primarily to save money when calling the same operator. But the report noted that cost-saving is apparently just the top reason ? but not the only reason ? for keeping more than one SIM card since mobile spending is also higher for those holders of multiple SIMs (P259 average spending for one SIM and P519 for two or more SIMs). True enough, Singh said the survey respondents said they also prefer to have a different set of SIM cards for personal and business use. Those who were polled also said that they maintain more than one SIM card because they needed a different number to give out to special individuals and another number to everyone else. The study also revealed that an increasing number of Philippine consumers have a strong willingness to pay for better mobile and Internet services and access. In a country with a mobile penetration rate of around 96 percent based on operator data, the study also found that subscribers have flagged the following as areas for improvement: network accessibility, quality of coverage and service, and stability as well as speed for Internet service. While it is primarily the youth segment (mobile consumers aged 18-25) that appears to be most familiar with the Internet and with the benefits that connectivity can bring, Singh said that ?from the data we have gathered in our study, it seems there is a strong demand for Internet connectivity in the Philippines, particularly for mobile broadband. Sixty six percent of non-Internet users are interested in using an Internet related service on a mobile phone.? Data from mobile operators indicate that there are currently around three million broadband subscribers, or a broadband penetration rate of only three percent for a population of 94 million citizens. Despite the low broadband penetration rate, however, the study respondents were particularly aware of the income opportunities using the Internet could bring. Singh highlighted one case study where a resident of Southern Philippines was able to earn additional income through online selling. ?We?ve seen a lot of creativity in Internet users. While we see that our respondents from the survey are aware of the benefits of broadband connectivity, there is still a need to educate consumers on the positive effects of broadband access.? On the operator side, Sing said that ?based on our interviews, we believe that operators should leverage on their policy control features in their network to develop more innovative and segmented offerings ? for example, to create smarter prepaid mobile broadband packages. Consumers are willing to pay more, but for different things depending on how they use broadband access and on their particular circumstances.? The study also pointed to video as a service that will continue to be in demand in the next few years, with 70 percent of the study respondents signifying that they had done video calls on their PC in the last 12 months. ?The demand will continue to grow, especially as the Philippines continue to deploy overseas workers. For their families, video calls are an important means to keep in touch. For operators, this means they need to ensure that their networks can keep up with the demand for video services.? The study concluded that user demands are growing more sophisticated and that there is strong consumer willingness to pay for better voice and SMS services, as well as for better quality of service for Internet access. ?Service providers need to have a deeper understanding of their customers? changing demands, and to deliver on those expectations. As always, customers will impulsively react to poor experience, so the key is to solve their problems and improve the experience at the various touch points that impact the customer journey,? Singh said. ]]>

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