Microsoft opens Windows Phone Marketplace in PH

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The expansion of the Windows Phone Marketplace into the Philippines coincides with the launch of Nokia Lumia smartphones. ?We are happy about the recent expansion of the Windows Phone Marketplace to include the Philippines. With the recent release of the Nokia Lumia devices, Filipinos will be able to choose and purchase a smartphone that is right for them, and load them with useful and fun apps at a very affordable cost,? said Rhomel Marcojos, ecosystem and developer experience manager at Nokia Philippines. Microsoft claimed that there are currently over 34,000 local and global apps available for download on Marketplace. Windows Phone users can activate their smartphone with a local Windows Live ID ( and download free apps or purchase paid apps from Marketplace with a credit card. Existing users can get a new local Windows Live ID, reset their phone, and reactivate to gain access to the local Marketplace. Among the apps available on Marketplace are the universally popular Facebook, Twitter, YouTube, Foursquare, and virtual storage app SkyDrive from Microsoft. Local apps are also available such as the MMDA for WP, ABS-CBN News for real-time updates on local news, weather app Storm Tracer, and other games and fun apps like XMT PhotoMagic. The recent Marketplace expansion brings up the market total to 63 worldwide where Windows Phone apps can be downloaded, increasing the total addressable market for Windows Phones by 60 percent. Alongside the regular addition of developer markets is the improvement of the App Hub experience to make the submission process a little easier, Microsoft said. ?Starting February, the App Hub opened submissions from developers in the new markets. While we don?t yet offer full App Hub developer support in every new market, local developers are still able to build and publish their apps to Marketplace through our Global Publisher Program,? explained Jerry Bongco, operator channels lead at Microsoft Philippines. Under the Global Publisher Program, a Global Publisher or a third-party company works with a developer as an intermediary in regions where the App Hub is not yet available. ]]>

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