Epson PH expands into labelers, industrial printers

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[/caption] Epson Philippines general manager for marcom Donna Ferro revealed the company?s new tack in its annual offsite press event at the Eden Nature Resort in Davao City where it also announced that it has become the world?s top projector brand for 11th year. At the Davao presser, Epson officially launched its first series of portable label printers — the Epson Labelworks LW-300, LW-400, and LW-900P. The label printers are intended for homes, small offices home offices (SOHO) and small and medium businesses (SMB) for labeling anything — household items, scrapbooks, school books, stationery items, archival files, and documents. They can also be used to print on cable wraps and iron-ons that are part of the large variety of media Epson offers for the Epson LabelWorks printers. Vertical industries like logistics, manufacturing, and building management will also benefit from the ability of the Epson LW-400 and LW-900P to print barcodes for tracking inventories. ?Epson has strong experience in this market as we have been an OEM maker for the top Japanese brand of stationery label makers for about 20 years,? explained Ferro. ?Harnessing our experience, we are entering this market to offer our customers an additional choice of label printing options.? The LabelWorks printers are also offered with a range of supplies with more than 30 different types of media to choose from. The LW-300/ LW-400 are equipped with 14 font types, 10 styles, 459 symbols, and 89 frames for unique customizations. They allow users to store up to 50 custom designs for reprinting of label designs. The LW-900P, on the other hand, can be connected to a PC or Apple Mac OS computer to personalize and create larger labels (up to 36mm). Ferro said the company is also rolling out a variety of industrial printers such as large-format printers and computer-aided printers suited for commercial use. The introduction of new products, however, does not mean that Epson neglecting its traditional strongholds. In fact, the company also introduced new projector models with what it claimed as Epson?s most important projector technology in recent history: real-time automatic keystone correction. Projectors with this new technology are able to automatically and instantly correct screen distortions and focus the projected image in real time no matter where they are placed, or when they are repositioned during the presentation. This feature eliminates setup time, ensures that the projected image is always a perfect rectangle, and enables mobile workers like travelling salespeople and teachers who have personal projectors to concentrate fully on their presentations. Projectors featuring this new real-time automatic keystone correction are Epson?s next generation EB-1700 ultraportable series and EB-1900 full-featured models. Epson began its journey in 1942 with the establishment of a watch components manufacturer named Daiwa Kogyo in the city of Suwa, Nagano Prefecture, Japan. The company started with only nine employees in a modified miso storehouse. Epson said its ability to innovate comes from its origins as a watch manufacturer, where it developed the compact and high-precision technologies that enabled products such as the world?s first quartz watch, color inkjet printers that made printing photos at home possible, and projectors that revolutionized the way presentations are made. ]]>

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