Microsoft?s new social network unlikely to make it — analyst

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According to Eden Zoller, principal analyst at research firm Ovum, Microsoft’s So.cl network noted the fact that So.cl is targeted at students echoes Facebook?s beginnings and has made many assume it is a Facebook clone. ?But So.cl is, as Microsoft stresses, an experiment and designed to be layer on existing social networks,? Zoller said. The Ovum analyst said Microsoft was being sensible in positioning So.cl in this way since Google, which the entered social networking business with all guns blazing, is having just a modest success. ?So.cl is powered by Bing and is about social search and sharing, with little value add beyond this and no-where near the kind of features offered by Facebook or Google+,? said Zoller. He added: ?If So.cl gains significant traction, which we think unlikely, then Microsoft might well ramp up the service with additional features, particularly mobile where Microsoft can tap into the Windows Phone platform.? Zoller concluded: ?For now So.cl will most likely remain an experiment at heart, which is no bad thing and Microsoft will still walk away with valuable insights and experience that can help improve its overall search capabilities, which is its major priority.? ]]>

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