Samsung tries to put on glitzy launch for flagship phone

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The local launch of Galaxy S III ? Samsung?s bold bet against Apple?s iconic iPhone 4S ? attempted to gather all the heavy-hitters in the telecom and celebrity worlds in one venue as a way to prop up the phone?s premium factor. But while the event sputtered midway after a flashy start, the product appeared to have lived up to its hype as most attendees who tried the phone were impressed by its features. At the product launch, Samsung Philippines revealed that the suggested retail price for the Galaxy S III is P32,990.00 ? roughly the same price as the iPhone as offered by Globe Telecom and Smart Communications. The third iteration of the Galaxy S series allows a user to utilize its natural language interface that listens and responds to words. Called the S Voice feature, it can also be used to play favorite songs, send text messages, organize schedules, browse the Web or automatically launch an application. In addition to recognizing a user?s voice, the Galaxy S III understands motions to offer maximized usability. For instance, if a user is messaging someone but decided to call them instead, he or she can lift his or her phone to their ear and ?Direct call? will dial their number automatically. Its new ?S Beam? feature, meanwhile, expands upon Android Beam, allowing a 1GB video file to be shared within three minutes and a 10MB audio file within two seconds by simply putting two Galaxy S III phones back to back, even without a Wi-Fi or cellular signal. ?AllShare Play? can be also used to share any form of files between Galaxy S III and a tablet, PC, and television regardless of the distance between the devices. The ?Pop up play? allows a user to play a video anywhere on the screen while simultaneously running other tasks, eliminating the need to close and restart videos when checking new emails, surfing the Web, texting, and chatting with friends. Its 4.8? HD Super AMOLED display also offers a large and vivid viewing experience in HD. Its 8MP camera features a zero-lag shutter speed that allows the capture of moving objects easily without delay, while the ?Burst shot? function instantly captures 20 continuous shots (3.3 frames per second). Available in Pebble Blue and Marble White, the Samsung Galaxy S III will be available in the Philippines starting June 1, 2012. ]]>

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