Smart links up with foursquare for PH badge

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The technology and marketing partnership paved the way for the launch of the ?Smart Live More? badge during the Philippine leg of Lady Gaga?s Born This Way Ball tour. ?Foursquare allows users to post their location at a venue, share their check in via social media, leave tips and info and get points and rewards that can lead to real-world benefits like discounts and prizes,? said Jim Ayson, Smart?s senior manager for partner management. ?It also lets users collect special badges, just like the Smart Live More badge they unlocked upon check in at the Mall of Asia Arena during Lady Gaga?s show.? Smart is the only company in the Philippines (and only the second in Southeast Asia) to have its own foursquare partner badge. Smart joins the ranks of organizations and companies around the world which have used foursquare badges as part of their interactive social media campaigns ? 2012 Olympics, Sony Xperia, The Tribeca Film Festival, Mobile World Congress, Macy?s,Conan O? Brien,various football teams around the world, and more. With the growing number of smartphone users and usage of mobile data in the country, Smart can use badges to entitle its subscribers to exclusive discounts, prizes, and promotions. ?The foursquare badge campaign is an opportunity for Smart to extend our social media marketing beyond the usual Facebook pages and Twitter trending topics that have characterized many local social media campaigns,? said Abbie Real of Smart’s social media team. ?We encourage you to try it now. The foursquare app is available for free on major mobile platforms like Apple iOS, Android, Windows Phone, BlackBerry, WebOS, Nokia S40 and Symbian.? ]]>

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