Globe twits Smart: We?re still post-paid leader

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announced that it is now the leader in post-paid in the local phone market, Globe Telecom issued a sharp reply saying its dominance in the post-paid segment remains unchallenged. In the statement, the Ayala-led operator asserted that it has further cemented its leadership in the post-paid segment after dominating the market with record-high gains in cellular subscriber and revenue share in the first quarter of the year. Globe said that based on the disclosure reports submitted by company and its competitors with the Securities and Exchange Commission (SEC) for the three months ended March 31, 2012, Globe post-paid subscriber share is at 43 percent, with a 34-percent growth in subscriber base from previous year?s levels. Furthermore, post-paid service revenues are at P5.3 billion with revenue share of 57 percent, way higher than the combined revenues of its two main competitors, according to Globe. Globe said it was wrong for Smart to make the claim based only on the number of subscribers. ?Market leadership is defined by how big and effective you are as a competitive player, where leadership is not solely based on the number of subscribers, but also on revenues generated from their active and continued usage of your services. Clearly, Globe Post-paid bests competition in both customer base and revenues,” Martha Sazon, head of Globe?s post-paid division, said. “Not only this, we also have a core of loyal subscribers who are happy with our first to market, best-in-class product offers that competition tries to copy yet fails to do so, putting Globe as the true and only leading brand in post-paid. This is a fact supported by official data, allowing us to reflect this claim consistently in our advertising materials both in print and TV,? Sazon said.]]>

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