Data buckets arrive to cater for ?connected person?

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According to analyst firm Ovum, a combined account also makes it far easier for operators to find out what a customer is using their device for and when. Ovum senior analyst Nicole McCormick said this information makes upsell opportunities clearer and easier to implement, and enables the possibility of providing the data to third-party applications and advertisers. Spanish telco Telefonica, Canadian operator Rogers Wireless, Hong Kong operator CSL, and Norway?s Telenor are just some of the operators that offer data bucket plans. But, McCormick said consumers will need to be educated about bucket plans, especially in markets where family voice and data sharing plans don?t already exist. ?Operators will also have to ensure that bucket plan users are provided with adequate data monitoring tools to prevent excess usage charges if big-screen devices unknowingly consume a high proportion of the bucket,? he said. As the vast majority of consumers use tablets to connect to home Wi-Fi services, operators need to provide a compelling argument for consumers to take up a bucket plan, he added. ?While it is still early days for bucket plans, it is clear that they are here to stay and will become increasingly pervasive. Between 2011 and 2016, he said. Ovum said it expects that mobile broadband connections from smartphones, tablets, and USB modems will grow at a compound annual growth rate of 24 percent to reach almost 4 billion connections. ]]>

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