Enterprise social software market shows significant gains

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Many companies are now looking to build and implement an overall social business strategy and the most appropriate enterprise grade social tools will be a critical component of that strategy, IDC said. “Companies are turning to social software in increasing numbers as they look for ways to increase collaboration, improve both business and individual worker productivity, and efficiently manage a growing deluge of content and information,” said Michael Fauscette, group vice president for software business solutions at IDC. “Compartmentalized and specific collaboration is still required by many organizations and traditional collaborative applications providing closed loop and B2B communications will retain their existence in organizations alongside more open social solutions.” IDC’s research found that almost all vendors in the market had double-digit growth for 2010?2011, with the top 2 vendors, IBM and Jive, delivering greater than 70 percent year-over-year growth ? almost double the market average. The fastest-growing vendor in the top 20 was Yammer, with a year-over-year growth rate of 132.3 percent. “As organizations’ workspaces become increasingly divested from traditional office environments, workers will ultimately choose the most appropriate combination of tools to perform daily tasks,” Fauscette added. “It will be imperative for vendors to recognize that ad hoc collaboration will continue to complement social activity streams, particularly as enterprise social software becomes more embedded in business processes and the workspace.” ]]>

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