Sennheiser opens first concept store in PH

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[/caption] Sennheiser decided to collaborate with its Philippine headphones distributor, Iontech Inc., and retailer, Digits Trading, to put up the concept store at V?Mall (formerly known as Virra Mall) in Greenhills. ?Today marks a significant moment for all of us at Sennheiser Asia. We recognise the potential in the Philippines and we are delighted to have finally been able to create this immersive sound experience for Sennheiser fans. It is especially meaningful to us as we coincide this store opening with our 20th year celebration in Asia,? said Ng Chee Soon, president and managing director of Sennheiser Asia. Sennheiser Asia is fully owned by Sennheiser electronic GmbH & Co in Germany. It was formed in 1992 to oversee the Asian market including Southeast Asia, Korea, and other Indian subcontinents market. Ricky Sy, President of Iontech Inc., said, ?This is an exciting period for us. With today?s consumers being more discerning and willing to spend on higher quality products, we will work with Sennheiser closely to provide audio solutions that support our consumers? lifestyle and expectations.? Charlie Paw, General Manager of Digits Trading, said, ?We see a strong growth potential in the audio market in the Philippines. The collaboration with Sennheiser and Iontech allows us to establish a partnership with two strong players in providing good products and lifestyle solutions to this segment.? The Sennheiser brand, which has a long established history in the audio industry, is one of the world?s leading manufacturers of headphones, microphones, and wireless transmission systems. Founded in 1945 in Germany, Sennheiser has always stood for the highest quality audio products across all areas of sound recording, transmission and reproduction. Over the years it has also created many firsts and solidified its position as one of the key inventors and thought-leaders in the innovation of sound technology. ?The Sennheiser culture has always been rooted in innovation and exploring what may be possible in the future. Our latest concept store is another step taken to continue our efforts in educating customers on our culture and belief in innovation and producing high quality sound,? said Ng. ]]>

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