Oracle adds enterprise social platform to cloud strategy

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[/caption] Oracle said its cloud platform delivers a broad set of industry standards-based, integrated services that provide customers with subscription-based access to Oracle Platform Services, Application Services, and Social Services, all completely managed, hosted and supported by Oracle. The Oracle cloud, it said, is the only cloud to enable customers to avoid the data and business process fragmentation that occurs when using multiple, siloed public clouds. Oracle cloud is powered by enterprise-grade infrastructure, including Oracle Exadata and Oracle Exalogic, providing customers and partners with a reliable and secure infrastructure for running critical business applications. The software firm said its cloud strategy enables easy self-service for both business users and developers. Business users can order, configure, extend, and monitor their applications. On the other hand, developers and administrators can easily develop, deploy, monitor and manage their applications. At a recent event, Oracle also showcased several early Oracle cloud customers and partners including system integrators and independent software vendors. Built on a common, complete, standards-based and enterprise-grade set of infrastructure components, Oracle Cloud Platform Services enable customers to speed time to market and lower costs by quickly building, deploying and managing bespoke applications. The?Oracle Cloud Platform Services will include:

? Database Services to manage data and build database applications with the Oracle Database. ? Java Services to develop, deploy and manage Java applications with Oracle WebLogic. ? Developer Services to allow application developers to collaboratively build applications. ? Web Services to build Web applications rapidly using PHP, Ruby, and Python. ? Mobile Services to allow developers to build cross-platform native and HTML5 mobile applications for leading smartphones and tablets. ? Documents Services to allow project teams to collaborate and share documents through online workspaces and portals. ? Sites Services to allow business users to develop and maintain visually engaging .com sites ? Analytics Services to allow business users to quickly build and share analytic dashboards and reports through the Cloud.

Oracle Cloud Application Services provides customers access to the industry?s broadest range of enterprise applications available in the cloud today, with built-in business intelligence, social and mobile capabilities. It will include:

? ERP Services: A complete set of Financial Accounting, Project Management, Procurement, Sourcing, and Governance, Risk & Compliance solutions. ? HCM Services: A complete Human Capital Management solution including Global HR, Workforce Lifecycle Management, Compensation, Benefits, Payroll and other solutions. ? Talent Management Services: A complete Talent Management solution including Recruiting, Sourcing, Performance Management, and Learning. ? Sales and Marketing Services: A complete Sales and Marketing solution including Sales Planning, Territory Management, Leads & Opportunity Management, and Forecasting. ? Customer Experience Services: A complete Customer Service solution including Web Self-Service, Contact Centers, Knowledge Management, Chat, and e-mail Management.

Oracle Cloud Social Services, meanwhile, provides a broad enterprise social platform available in the cloud. With Oracle Cloud Social Services, enterprises can engage with their customers on a range of social media properties in a comprehensive and meaningful fashion including social marketing, commerce, service and listening. The platform also provides enterprises with a rich social networking solution for their employees to collaborate effectively inside the enterprise. Oracle?s integrated social platform will include:

? Oracle Social Network to enable secure enterprise collaboration and purposeful social networking for business. ? Oracle Social Data Services to aggregate data from social networks and enterprise data sources to enrich business applications. ? Oracle Social Marketing and Engagement Services to enable marketers to centrally create, publish, moderate, manage, measure and report on their social marketing campaigns. ? Oracle Social Intelligence Services to enable marketers to analyze social media interactions and to enable customer service and sales teams to engage with customers and prospects effectively.

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