Seagate debuts social media-enabled storage devices

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Seagate Backup Plus hard drives are newly designed external storage that work interchangeably with both Windows and Apple computers. The products come loaded with the Seagate Dashboard software for one-click local backup. It is the world?s first external hard drives to provide backup for content on social networks, such as Facebook and Flickr. According to a 2011 study by Parks Associates, less than one-quarter of the households in the survey have a weekly backup plan for their systems and only 4 percent are diligent enough to manually perform a backup on a daily basis. ?The idea of providing a backup of photos and videos from Facebook is an interesting one, which I believe may help people come to realize the importance of maintaining multiple copies of any digital asset regardless of where it is stored,? said Brett Sappington, director of research for Parks Associates. ?Social media has become a massive repository for personal digital content, and most consumers have not likely considered the possibility of losing access to those shared memories.? The Seagate Dashboard included on Backup Plus also provides a single click path to Save (download) and Share (upload) personal photos and videos on Facebook and Flickr. According to a recent survey commissioned by Seagate and conducted online by Harris Interactive from May 22-24, 2012, more than half (54 percent) of US adults personally have and/or know someone who has lost files. Over one-quarter (27 percent) of US adults personally have lost files and found that it was upsetting for them. While almost all (97 percent) of those surveyed were identified as computer owners; only 11 percent have a continuous backup plan and only 10 percent have a daily backup plan. In 2010, Seagate adopted the Universal Storage Module (USM) standard, which enables consumers to easily add the newest Mac and PC connection capabilities to their Seagate storage product even if these technologies are introduced later. To add another level of versatility, Seagate has introduced a way to have the company?s external storage products work cross-platform with both Mac and Windows operating systems without reformatting. Available immediately through select retailers and resellers in the Philippines, Seagate Backup Plus portable drives will initially be offered in 500GB and 1TB capacities. This new family of drives will come in red, blue, silver and black with a manufacturer?s suggested retail prices of P4,100 (500GB) and P5,495 (1TB). ]]>

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