PLDT gets branding rights on Mall of Asia Arena

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Earlier, PLDT also signed an agreement with the Araneta Group that paved the way for the iconic Cubao facility to be renamed ?Smart Araneta Coliseum? for the next five years. In the case of the MOA Arena, PLDT will have exclusive branding rights and license to have the phrase ?powered by PLDT? on all MOA Arena branding, which includes the MOA Arena scoreboard, LED ribbon boards, digital spots, PLDT murals, and exclusive PLDT corporate suites. The branding deal will be in force in the next three years. PLDT chair Manny V. Pangilinan and SM Prime Holdings president Hans Sy are expected to hold a press conference after a contract signing ceremony on Thursday, July 12. ]]>

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