Smart eager to exploit Android dominance for Internet agenda

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The carrier cited an April 2012 study by research and analytics firm GfK, which stated that the Google-owned OS now powers most smartphones in the country with a commanding 82.2-percent market share. The Google OS enjoyed a near threefold rise from 2011, officially dethroning a long-time market leader and competitor for the first time in history. ?Filipinos have spoken and they have chosen Android,? said Smart chief wireless advisor Orlando Vea. ?We have the widest selection of Android devices in the Philippines and we are proud to offer the best services alongside these best devices on the country?s best network,? he added. GfK?s study further reveals that despite average smartphone prices being pegged below P7,500, close to 95 percent of these are equipped with High Speed Packet Access Plus (HSPA+) technology similar to more expensive handsets. Despite the Android?s phenomenal growth however, Vea said that there is still much ground left to be conquered. The GfK report showed that regular feature phones still have a 70.6 percent stronghold of the market while smartphones, though improving quickly, are relegated to a 29.4 percent slice of the pie. Smart said it is in this light that it has created the Smart Developer Network (also known as Smart DevNet), a program that encourages local apps development for mobile using various programming languages and platforms. ?Smartphones have come a long way, but for us to realize our vision of putting the power of the Internet into the hands of every Filipino, we will need to be more aggressive,? he said. ?We believe that Android will help us lead the charge,? he ended. ]]>

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