Samsung stays on top of LCD market in Q2

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Worldwide shipments of flat-panel televisions, a category consisting of liquid crystal display (LCD) and plasma sets, rose to 48.9 million units in the second quarter, up 3.6 percent from 47.2 million from the first quarter. ?After an unusually weak start to 2012, global television shipments showed some signs of life in the second quarter,? said Tom Morrod, senior analyst and head of TV technology at IHS. ?While television shipments typically decline in the first quarter following the peak Christmas selling season, the drop this year was unusually sharp because of tentative consumer spending. The return to growth in the second quarter follows normal seasonal patterns for television shipment growth, and likely signals further growth ahead in the third quarter.? The second quarter started off on a strong note, with shipments in April rising by 4 percent from March to reach the highest levels of the year up to that point. While shipments declined slightly in May and June, the increase in April was sufficient to drive growth for the entire second quarter. Worldwide LCD TV shipments increased 3.4 percent in the second quarter, following a 29.3 percent drop in the first quarter. While worldwide plasma shipments are generally declining, they enjoyed a 6.6 percent bump in the second quarter, compared to a 39.5 percent plunge in the first quarter. Samsung remains on top in LCD TVs In the LCD segment, which accounts for the overwhelming majority of flat-panel display shipments, Samsung Electronics remained the leading brand in the second quarter, according to the preliminary estimate. Samsung was responsible for 19.2 percent of unit shipments, down just slightly from 19.3 percent in the first quarter. LG Electronics held its second-place ranking with a 13.2 percent share of shipments, unchanged from the first quarter. ?Samsung continues to be dominant because of its shrewd marketing, global distribution and efficient production,? Morrod observed. ?Both Samsung and fellow South Korean brand LG are able to undercut their Japanese rivals on pricing, allowing them to retain their leadership. And with the Japanese market contracting dramatically, the companies based in the country have struggled to find new volume sales opportunities elsewhere.? The strongest performance among the Top 5 was posted by No. 4-ranked TCL Corp. of China, which increased its share of shipments to 6.5 percent, up from 5.9 percent in the first quarter. ?TCL is prospering both because of overseas sales ? which were up by about 150,000 units in the second quarter ? and due to domestic Chinese sales,? Morrod said. ?The company is taking advantage of capitalizing on rising sales in China in addition to upping its stature abroad.? ]]>

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