Wireless devices provide bright spot as printer shipments continue to decline in Q2

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While overall shipments declined by 8.4 percent to 26.5 million units, wireless volume increased 5.0 percent year over year to 9.1 million units in 2Q12, according to research firm IDC. Moreover, the wireless segment in mature markets outgrew emerging markets by 2 percentage points, showing 5.6 percent and 3.6 percent year-over-year growth, respectively. “IDC expects the opportunity for wireless will continue to expand over the next three years,” said Phuong Hang, program manager at IDC. “We also expect SMBs, small offices, and microbusinesses to be early adopters of built-in wireless laser printers and MFPs, while these devices in a large enterprise will continue to rely on existing WANs for wireless capability.” Technology highlights

? With close to 20 million units shipped, inkjet technology accounted for 60 percent share in the overall hardcopy peripherals market. Shipments in this segment declined 12.7 percent year over year, the steepest drop since 3Q09. In contrast, the wireless inkjet segment in both emerging and mature markets exhibited growth, equating to a 3.5 percent year-over-year increase in the overall wireless inkjet volume in the second quarter of 2012.

? Laser was the only technology to experience positive year-over-year growth in 2Q12. The segment grew 0.8 percent to 9.5 million units resulting in 36 percent share, up 4 points from a year ago. Both emerging and mature markets experienced double-digit growth in the wireless segment, 15.0 percent and 24.0 percent year over year, respectively.

? Color laser finished the quarter with 16 percent market share in the total laser space, resulting in 3.5 percent year-over-year growth. Monochrome laser devices accounted for more than 7.9 million units and 84 percent share of the total laser space, flat from a year ago.

Vendor highlights

? HP remained the number 1 hardcopy peripheral vendor with 39.6 percent market share in terms of worldwide shipments (10.5 million units). HP’s unit shipments declined 12.7 percent year over year. HP performed better in the emerging markets with -9.2 percent year-over-year growth compared to -16.6 percent in mature markets. Despite a decline of 4.1 percent, the vendor’s wireless segment managed to gain 4 points from a year ago to 44 percent share.

? Canon continued as the number 2 ranked vendor in 2Q12 with worldwide market share of 21.4 percent and 0.5 percent year-over-year growth. Unlike HP, Canon grew its shipments 2.9 percent year over year in mature regions while showing a decline of 1.2 percent in emerging markets. Wireless devices made up 31 percent of the vendor’s shipments in 2Q12, up 9 points from a year ago.

? Epson maintained its position as the number 3 vendor worldwide with 13.2 percent share, up 1 point from a year ago. The vendor’s shipments declined 1.3 percent year-over-year in 2Q12. Similar to Canon, Epson enjoyed a better year-over-year trend in mature markets than emerging regions, 9.8 percent versus -8.9 percent, respectively. The wireless segment represents 39 percent of Epson’s unit shipments.

? Brother climbed one spot up to become the top 4 ranked vendor in the total hardcopy market. The vendor posted 6.5 percent year-over-year growth, the best year-over-year trend among the top 5, and resulting in more than 1.7 million units shipped. The vendor benefited from double-digit year-over-year growth (20.3 percent) in emerging markets while experiencing a small decline of 2.8 percent in mature regions. Brother continues to enjoy growth in the wireless segment, posting a 22.3 percent year-over-year gain to 37 percent share.

? Samsung ranked 5th in the overall hardcopy market. The vendor suffered a decline of 22.0 percent year over year in total shipments and dropped one spot in the latest worldwide ranking. The vendor saw a double-digit decline in both emerging and mature markets as its old models have been effectively phased out and its new products will not be introduced until the third quarter of 2012.


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