Globe to activate first mobile LTE in PH in Q4

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[/caption] The announcement, which was made in a press conference at the Intercontinental Hotel in Makati City, means that Globe is edging out bitter rival Smart, which has not announced yet the launch of its mobile LTE (long-term evolution) service. Smart, however, is launching its LTE broadband service on Saturday, Aug. 25 ? way ahead of Globe, which is rolling out its own LTE broadband service, through its Tattoo brand, in September. Smart, in fact, has already announced a pricing plan for its LTE broadband service. It must be noted that there are two LTE services wherein the two telcos are trying to establish themselves as pioneers ? the LTE broadband service which can be accessed via a USB dongle inserted in a computer and the LTE mobile service for LTE-enabled phones and devices. Smart is set to become to the first operator in the LTE broadband service, while Globe said it is set to claim the LTE mobile service department. Peter Bithos, senior advisor for consumer business at Globe, said it takes time to roll out an LTE mobile service and that the whole ecosystem will be ready once the service is commissioned by fourth quarter of 2012. Taking a dig at Smart, Bithos said: ?We don?t just go around planting our flag and claim that we?re first in this area. We?ll offer 4G LTE on a full range of mobile phones once we launch the service.? The Australian expat also commented that unlike its competitor, Globe is providing LTE coverage on a large ?contiguous? area rather than just ?hotspots? or active pockets. Key commercial areas as well as residential areas in Makati City will be the first to have Globe?s mobile LTE service. It will be then expanded to cover regions across Metro Manila, the three major capital cities, and select regions in the country. Also at the media briefing, Globe CEO Ernest Cu also hit its main rival for the derisive advertisements it has put out mocking alleged inefficiencies of Globe?s network. ?What they are not saying is that it?s their connection to us that?s faulty,? said Cu, in reply to a question posed by a reporter. Globe said the launch of the LTE service forms part of its $700-million network modernization plan, which is now nearing completion. ]]>

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