Epson parades new PH chief, 5 ink tank printers

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[/caption] Last June, was first to report the appointment of Toshimitsu Tanaka as the new country manager of Epson Philippines. However, it was only on Tuesday that Tanaka made his first appearance in a press conference. Tanaka replaced Hideto Nakamura, who has gone back to Japan after a six-year tour of duty ? the longest so far for a country manager of Epson Philippines. In an interview, Tanaka said he wants to transform local subsidiary into an ?indispensable company?, which consumers would always have at the top of their minds when it comes to printers and projectors. The Japanese executive said he is especially bullish on the tech firm?s projector line, which has been booming recently because of brisk demand from the education and government sectors. Also at the event, Epson Philippines rolled out five new models of ink tank system printers ? only the second batch to be launched in the country after the introduction of the first three units in October 2011. Also known as continuous ink supply system (CISS), ink tank printers have grown in popularity in recent years since it allows users to just refill ink containers with cheap inks bought from refilling stations. Interestingly, all of the new printer models are all manufactured in Epson?s state-of-the-art facility in Batangas. The plant also makes all the ink tank printers that the company exports to its overseas markets. Siew Jin Kiat, general manager for inkjet and laser printer at Epson?s regional headquarters in Singapore, said during the event that only developing markets such as Southeast Asia ? except Singapore — have the ink tank printers. The ink tank models are not available in affluent geographies such as Japan, the US, and Europe, according to Siew. ?To be honest, if we can have our way, we would want to make all of our inkjet printers have the ink tank system. However, as of now, the cost of making an ink tank printer is still costlier than making a cartridge-based printer,? Siew said. Since its launch just 10 months ago, the ink tank printers have already made a big impact on the company, revealed Noelle Gonzales, head of product management at Epson Philippines. “Seventy percent of the inkjet printers that the company now sells are all ink tank units,” Gonzales said. [cincopa AoAAG8aOv1Jl] ]]>

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