Globe smirks at rival?s ?merely upgraded, not new network?

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[/caption] ?Others mask modernization with simply a business-as-usual change-out of old equipment. At Globe, our transformation is very different because it is indeed building a brand new network,? said Globe president and CEO Ernest Cu. The Ayala-owned firm issued the statement on that same day that fierce competitor PLDT announced that it has completed a two-year P67 billion ($1.6 billion) capital expenditure program for the modernization of its network ahead of schedule. Cu, meanwhile, said that with the complete replacement of its infrastructure, Globe has future-proofed the network with thrice the number of 3G base stations for better call quality and pervasive coverage, and ready for the commercial launch of 4G LTE this month as the modernization pushes forward. Aside from the hardware needed to power the new infrastructure, Cu reported that Globe has also steadily progressed with the nationwide installation of over 12,000 kilometers of fiber optic cable ? the main backbone of providing rapid mobile data streams ? which will address issues of slow mobile Internet and the over-extended backhaul that most networks are experiencing. ?In the Philippines, as we have said many times before in the past, the networks were actually built for text traffic and not for mobile Internet. SMS networks are characterized by very thin backhaul capabilities. Very fast mobile Internet almost requires purely fiber optics in terms of backhaul because of the tremendous amounts of data traveling from the base station all the way to the core and out on the Internet,? he explained. Cu also outlined the initiatives undertaken by Globe to ensure the full extent of the infrastructure improvements, which include a complete re-planning of its cell sites by actually relocating, repositioning and adding new sites and radio antennas, shifting to a new antenna technology to enhance coverage as well as improving power efficiency by using renewable energy to reduce the company?s carbon footprint. The benefits of the facilities re-planning were realized during the recent heavy monsoon onslaught as these new facilities were already transferred to higher ground and avoided rising waters, Globe said. Cu said that the company has taken into account the ?new normal? when it comes to flooding these days and considered extreme measures to protect its infrastructure. He also corrected reports pertaining to the modernization efforts undertaken by Globe, saying that ?for the last five months we have been moving very quickly, updating and installing more than 100 sites a week since April of this year. So we are quite close to 50 percent done in terms of the network change-outs.? ?We are moving progressively forward and at a faster clip. We are ahead of schedule so it?s very likely that we?ll accomplish the total change-out by the first quarter of 2013. Today, there are already marked improvement in cities that are 100 percent complete,? Cu said. He added: ?This is no usual upgrade. A brand new network will be coming with capacity many years forward, state-of-the-art performance and superior capabilities. PLDT President and CEO Napoleon L. Nazareno, on the other hand, said the company?s ?investments have produced a network that is unrivalled in terms of coverage, capacity, and resiliency.? ?What was already the most extensive and advanced network in the country has been further super-charged with our access network providing the widest coverage via the expansion of LTE sites and a transport network that rides on over 48,000 kilometers of fiber assets with an additional 6,000 kilometers of Fiber-to-the-Home rolled out,? he pointed out. This brings the PLDT Group?s total fiber assets to 54,000 kilometers which are more than four times the 12,000 kilometers of fiber network being built by competition, he said. He added that the PLDT Group through its cellular subsidiaries, Smart Communications and Sun Cellular, has established an access network that is enabled with 3G and Long-Term Evolution (LTE) technologies, with 3G coverage reaching majority of the population and LTE piloting in a growing number of areas. These developments come at the heels of a core network upgrade that would boost PLDT?s domestic fiber optic network (DFON) with 100G Technology and the completion of an international undersea cable system that more than doubled the Group?s international bandwidth capacity. Recent studies suggest that mobile data traffic alone will grow by ten-fold in the next four years. For the PLDT Group alone, mobile Internet revenues nearly doubled with 97 percent growth in the first half of the year compared to the year-ago level. At the back-end, the group?s IT modernization involves technology refreshment and group-wide optimization and convergence of IT systems and platforms for customer relations management, operations support, billing, business intelligences, enterprise resources, and settlements. ]]>

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