IDC raises tablet forecast on continued strong demand

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[/caption] In the latest forecast update of the Worldwide Quarterly Tablet Tracker, the analyst firm also revised upward its 2013 forecast number from 142.8 million units to 165.9 million units. And by 2016 worldwide shipments should reach 261.4 million units. “Despite ongoing economic concerns in most regions of the world, consumers continue to buy tablets in record numbers and we expect particularly strong demand in the fourth quarter,” said Tom Mainelli, research director for mobile connected devices at IDC. “Apple leads the market with its iPad, and we expect its dominance to continue in the second half of the year. Still, we believe there is room in the market for others to find success, and new Android- and Windows-based products shipping in the coming months will give consumers plenty of buying options during the holiday season.” In addition to increasing the unit totals for 2012, IDC also updated its taxonomy to include Windows-based slates in the tablet tracker. Windows tablets (which include Windows 7 tablets and Windows RT and Windows 8 tablets shipping in the fourth quarter of 2012) are expected to grow from about 1 percent of the market in 2011 to 4 percent in 2012, on their way to 11 percent of the market by 2016. During those same years iOS will grow from 57.2 percent in 2011 to 60 percent in 2012, eventually slipping back to 58 percent by 2016; Android will slip from 38.9 percent to 35.3 percent, declining to 30.5 percent by 2016. “Tablets running Microsoft’s upcoming Windows 8 and RT operating systems, including the company’s own Surface tablets, will add some momentum,” said Jennifer Song, research analyst for IDC’s Worldwide Trackers. “However, we expect shipments to remain low in the fourth quarter as high prices and consumer confusion around these devices will limit their appeal. Also, in the second half of the year Android should benefit from the success of the Nexus 7 and Amazon’s launch of new Kindle Fires.” ]]>

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