Biggest BPO event in PH gets underway

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In this year?s IOS, , a session entitled ?Outsourcing is More Fun in the Philippines: Aligning country and industry brand? will identify models and strategies in marketing the country for investors and strengthening foreign ties based on the goals set in the IT-BPO Road Map 2011-2016. A discussion on marketing and branding as a growth element for the industry will take the spotlight in this IOS session. The session will feature key representatives from the public and private sector to exchange insights on leveraging the country brand for industry marketing. Speakers include Adrian Cristobal Jr., undersecretary for industry development and trade policy at the Department of Trade and Industry; Tony Harris, chief executive of BBDO Guerrero-Philippines; Eduardo Oban Jr., chairman of Clark Development Corporation; and Domingo Ramon C. Enerio III, assistant secretary for tourism planning and promotions at the Department of Tourism. Jomari Mercado, senior director for business development at Convergys, will serve as moderator. In The Global Outsourcing 100?s list of Best Outsourcing Service Providers for 2012, the International Association of Outsourcing Professionals? (IOAP) ranked Accenture, Infosys, HCL Technologies, CBRE, ISS, NCR, Wipro Technologies, Capgemini, CSC, and TeleTech as top service providers. These 10 premier IT-BPO companies operate facilities in the Philippines. ?The Philippines is a strategic location for competitive industry players from around the world,? said BPAP chief executive Benedict Hernandez. ?We are continuously improving our specialty areas such as multi-service delivery in consulting, IT and engineering, finance, healthcare, facility management, and support services, among others.? ?Last year?s revenue of $11 billion and labor force of 640,000 employees contributed largely to the country?s overall rank as the world?s top choice for voice and number two for non-voice, complex services. With this growth, the demand for IT-BPO and global in-house center (GIC) services is expected to more than double by 2016 to approximately US$270 billion,? said Hernandez. Next Wave Cities, a report that provides demographic and other information on the top 10 emerging IT-BPO hubs in Philippines, also noted the significant demand for professionals in Davao, Laguna, Bacolod, Iloilo, Cavite, Batangas, Cagayan de Oro, Malolos, Baguio, and Dumaguete. In recent statements, BPAP also welcomed the recent signing into law of the Data Privacy Act and the Cybercrime Prevention Act, citing that these laws will further boost investor confidence and strengthen the country?s position in the global IT-BPO market. ]]>

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