Volume of printed pages declines slightly in 2011

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Developing regions led the way with 7.5 percent page growth when compared to 2010. Latin America and Asia-Pacific(excluding Japan) were standouts with double-digit growth their respective regions. In contrast, page volume in developed markets declined 5.0 percent year-over-year. A combination of a weak economy and major industry trends such as Managed Print Services, the green movement, and document workflow automation had a dampening effect on page volume growth in developed economies. Worldwide single-function printers and single-function digital copiers declined in page volume and share in contrast to MFPs (Multi Function Peripherals), which gained both page volume and share. MFP page growth showed regional variation with developing regions recording double-digit growth rates, while developed regions settled for single-digit growth. Single-function printers showed greater declines in developed regions in terms of their installed base and page volume. For laser, MFPs are the leaders in total page volume but lag single-function printers in installed base. Worldwide laser single-function printers still generated a sizeable 1.1 trillion pages in 2011, but registered an overall decline in page growth of 2.4 percent. For inkjets, MFPs are the dominant force both in terms of both page volume and installed base. Color laser continued its penetration growth in both developed and developing regions. Developing regions continued to show double-digit page volume growth in color MFP. Color MFP pages in developed regions had single-digit growth, while its installed base grew in double digits. In developed regions, color MFP installed base growth was strong in segment 2 (11-20ppm) and segment 3 (21-30ppm). Speed creep or the phenomenon of users moving up speed segment without necessarily printing more pages, contributed partly to a dampening of page volume growth. Technology highlights Color laser saw increases in both developing and developed regions for overall installed base growth and page growth. Worldwide color laser page volume grew 7 percent year over year. Mono laser saw increases in developing regions in contrast to declines in developed regions. Overall this resulted in a worldwide decline in mono pages by 3 percent. Inkjet’s share of the worldwide installed base slipped slightly to 63.6 percent (2011) from 64.4 percent in (2010). Inkjet saw a 1.5 percent increase in installed base in developing regions versus a decline of 0.6 percent in developed regions. Vendors are continuing to roll out high speed A4 devices in segment 4 (mono and color). In mono, segment 4 (45-69 ppm) A4 format devices outnumber A3 format devices and the gap in installed base is increasing. However, from a pages perspective, A3 format devices still produce at least two thirds of the total pages in mono segment 4. In color segment 4 (31-44 ppm), A3 format devices still outnumber A4 devices in both installed base and pages. Although the gap in installed base is closing, A4 devices are still significantly behind A3 devices in total pages. HP retained the number one position for overall worldwide page share in 2011. Canon and Xerox retained the number two and three rankings in worldwide page share. ]]>

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