Green marketing drives consumer car consideration, purchases

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Ford, Honda, Toyota, Chevrolet and Nissan have taken that idea to heart, the research firm said. In 2012, the impact of green advertising on purchase consideration was 20-percent higher among consumers compared to 2011. Environmentally friendly features are also gaining steam. Of particular note, 76 percent of consumers interviewed said that high fuel efficiency and MPG (miles per gallon) is something a vehicle must have to be considered for purchase. ?The topic of green marketing continues to gain momentum and is critical for a brand to be considered by today?s consumer,? said Lois Miller, president of Nielsen Global Automotive. ?Our research identifies how effective auto manufacturers are in raising awareness of their green products, initiatives and innovations. We can then understand if they were able to change perceptions and consideration in a positive way among consumers.? ]]>

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