Smart says its postpaid biz grew 43.3%

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?We are the fastest-growing postpaid brand in the Philippines outpacing the overall postpaid market?s 28 percent,? said Smart wireless consumer division head Emmanuel Lorenzana. The telco exec explained that the increase was driven mainly by the deluge of first-time postpaid subscribers, particularly those who availed Smart Freedom Plan, and by managing to keep its high-end subscribers. Launched in July 2012, the Smart Freedom Plan has no lock-in and no fixed monthly service fee. Subscribers pay only for the individual services or service buckets such as UnliCall, UnliText , and UnliSurf that they use. In the third quarter, Smart Postpaid grew at its fastest rate this year in terms of revenue share with a 25 percent jump. The company also maintained the highest Average Revenue per User (ARPU) in the industry. ?We are the only telco in the Philippines with a 4-figure ARPU,? he added. Smart also offers the Smart All-In Postpaid plan starting at P500 a month which lets subscribers avail of service buckets and the Smart Unli Data Plans which offer unlimited surfing starting at P1500 a month. ]]>

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