Canon intros in PH its first single lens non-reflex camera

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The Canon model that carries the new technology is the EOS M, a camera with the same advantages of a DSLR, but in an lightweight and compact body. With a non-reflex operating system, the EOS M has stripped off the optical viewfinder, main mirror, and mirror drive mechanisms that one would normally find in a DSLR. This has resulted in a considerable decrease in size (thickness and height), weight, and number of dials and buttons. The EOS M?s 18.1-megapixel APS-C CMOS sensor and Digic 5 image processor work in tandem to produce detailed images with rich color gradation and background blur. Its ISO sensitivity of up to 12800 (expandable to 25600) enables reduced noise even in low-light environments, as well as fast shutter speeds that restrain the image blur caused by a shaky hand or a moving subject. Its intuitive multi-touch 3.0-inch widescreen Clear View LCD II monitor displays a streamlined touch AF/AE (Auto-Focus / Auto-Exposure) scheme and allows a continuous shooting spree of up to 4.3 frames per second. The camera brings along two new interchangeable lenses?the EF-M18-55mm f/3.5-5.6 IS STM and the EF-M22mm f/2 STM. The former is a zoom lens that can accommodate wide-angle and portrait shots, and the latter is a lightweight ?pancake? lens that can be mounted on the EOS M. Both lenses can perform silent AF with high speed and precision. The EOS M and its accessories are available in Canon authorized dealers in three kits: (1) with EF-M 22mm STM, EF-M 18-55mm STM, and Speedlite 90EX at P47,998, (2) with EF-M 22mm STM and EF mount adaptor at P40,998, and (3) with EF-M18-55mm STM at P35,998. All kits come with a free three-year warranty and 8GB SD card. At the same time, Canon has also released what it touted as the world?s lightest full-frame DSLR camera — the EOS 6D, which is equipped a 20.2-megapixel CMOS sensor with precision 11-point AF (auto-focus) system. The full-frame CMOS sensor maximizes the full potential of visual data captured by lenses designed for 35mm cameras. It also captures more light per pixel than smaller sensors for a wider dynamic range, reduced noise, and high ISO speeds. Canon paired this full-frame sensor with Digic 5+, an upgraded imaging processor that performs up to three times faster than Digic 5. With this combination, the EOS 6D can shoot extremely sharp photos at a continuous shooting speed of 4.5 frames per second. The EOS 6D is outfitted with WiFi capabilities that can connect to wireless networks and allow the transfer of data to PCs and smartphones as well as the printing of photos with PictBridge-enabled wireless printers. EOS Remote, a new function, allows iOS and Android devices to control the EOS 6D. With this, the smartphone?s screen can double as the camera?s live view screen?for more mobility, photographers can mount the EOS 6D on a tripod and then adjust and arrange their subjects without needing to check the camera?s LCD monitor. EOS Remote also helps the user to change shooting modes, adjust the focus, snap a photo, and record a video. Accompanying wireless connectivity is a built-in GPS function, which logs location data into the image file, helping users recall shooting locations during a photography trip. Canon also rolled out three mid- to high-end PowerShot compact cameras: the PowerShot G15, PowerShot S110, and PowerShot SX50 HS. The PowerShot G15 has the fastest Auto-Focus (AF) performance in its class with the Digic 5 imaging processor, which can focus on a subject in just 0.17 seconds. Also allowing that ideal shot is its Dual Axis Electronic Levelling system, which brings up a graphical indicator that can help maintain the shot level and prevent skewed photos. Perfect for landscape photos, this feature can bring back the horizon if it is not visible due to low light or other circumstances. The PowerShot S110, meanwhile, is a touch-screen camera for photographers who are fascinated by night scenes. The PowerShot S110 uses the Digic 5 image processor, an enhanced HS SYSTEM, and a large f/2.0 aperture to conquer the most challenging lighting conditions at 12.1 megapixels, bringing out the best in night or low-light photography. The PowerShot S110 is given additional connectivity options with the inclusion of WiFi capabilities. Using this improved WiFi functionality and the Canon CameraWindow app, the PowerShot S110 is able to directly connect to iOS and Android devices, so images can be sent instantly to these devices. Users can make use of the add location function to tag GPS data on the images, and wireless printing is available with any compatible printer. The PowerShot SX50 HS, on the other hand, features 50x (24-1200mm) Optical Zoom lens. It is equipped with a Zoom Framing Assist Lock button, which drastically reduces camera shake for sharper telephoto images. Its seek function, Zoom Framing Assist Seek, will help users find their subjects in a zoomed position quickly by zooming out first and letting the user locate the subject, keeping the previous zoomed-in frame within guiding borders. Upon releasing the seek button, the lens will revert to its previous zoom position. The PowerShot G15 retails for P28,998 while the PowerShot S110 and SX50 HS both retail for P25,998. All cameras come with a three-year warranty. Lastly, Canon also launched in the local market the a new point-and-shoot camera ? the PowerShot SX500 IS. This model carries a 30x (24 – 720mm) optical zoom lens that is able to shoot wide-angle group shots in tight spaces like restaurants or capture long-distance telephoto shots. The camera is powered by Canon?s speedy Digic 4 image processor which, together with the 16-megapixel CCD sensor, creates images with rich color gradations and crisp details. The PowerShot SX500 IS retails for P18,998 and comes with free three-year warranty, 4GB SD Card, and camera case. ]]>

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