PH is first to debut ZTE flagship phone outside of China

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[/caption] The local launch, held at the Dusit Hotel in Makati City, was attended by top ZTE officials and executives from local distributor MSI-ECS. Quoting ZTE officials, tech site said the China-based tech manufacturer said it chose the Philippines as a launching pad for the new smartphone ?due to its large population, wide acceptance of ZTE products and good market prospects.? Touted as the world?s slimmest quad-core smartphone, the Grand Era contains a PC-class Nvidia Tegra 3 quad-core CPU and operates on Android 4.0 platform upgradeable to Android OS Jelly Bean. It also has 3D acceleration capacity, an 8M-pixel BSI AF HD camera and a 4.5-inch HD retina screen at a resolution of 1280×720. With an average thickness of 8.6mm and a thickness of 7.9mm at its slimmest section, it is said to be currently the world?s thinnest available quad-core handset. The Grand Era, which retails for P14,999, also adheres to an expert-class hardware and software safety protection standard called Palm Manager, which was independently developed by ZTE. ?The Grand Era has opened the door to the quad-core era for ZTE smartphones,? said ZTE Philippines president James Chen Yi. ?We believe these products will produce a butterfly effect across the industry and market.? [caption id="attachment_7221" align="aligncenter" width="427" caption="ZTE Philippines President James Chen Yi (left) introduces the Grand Era as a model (right) holds a unit of the smartphone"][/caption] The addition of Grand Era to the current line-up of ZTE smartphones is expected to strengthen ZTE?s position as a serious player in the local mobility business. Early this quarter, MSI-ECS also announced the Grand Series line-up with the Kis V970, Blade III V889M, and Grand X V970M. “The Grand Series has many distinguishable features that set it apart from other smartphones in the Philippine. The handsets satisfy the demand for high-quality and affordable smartphones across the country,? said Chen. ZTE also provides Dual-SIM card smartphones covering every price and feature level. “With the use of dual SIM card slots in one handset, mobile users with ZTE Dual SIM smartphones can combine their work and personal communication without the complication and high cost of having two devices,” added ZTE Philippines Device Department Director Ken Feng. ]]>

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