Smart seeks expansion of postpaid base in 2013

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In the third quarter, Smart?s postpaid business recorded a 38-percent year-on-year increase in subscribers and a 15-percent increase in average revenue per user (ARPU). Melissa Limcaoco, head of marketing for Smart brands, attributed the telco?s strong postpaid performance to the success of its Unli Postpaid Plan 599 and Netphone Plan 349. Smart?s new Unli Trinet Text 349, which comes with a free Samsung Galaxy Pocket, lets users send unlimited texts to any Smart, Talk ?N Text, or Sun Cellular number. Meanwhile, the new Plan 599 allows unlimited texts to any Smart, Talk ?N Text, or Sun Cellular number, and unlimited calls to any Smart or Talk ?N Text number. It is bundled with a free Samsung Nari. ?We expect these offerings to fuel the continued growth of our postpaid business. Unlike similarly priced plans that allow unlimited texts only to subscribers of the same network, our new Plan 349 and Plan 599 let subscribers communicate with a far bigger community ? 68 million subscribers in all,? Limcaoco said. ]]>

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