Facebook invades Google?s territory with new ?Graph Search?

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Eden Zoller, principal analyst at research firm Ovum, said Facebook Graph Search will no doubt leverage member data to provide advertisers with more targeted, personalized advertising opportunities. ?Before the arrival of Facebook?s Graph Search, the search function on Facebook was basic and as such, a wasted opportunity given Facebook?s imperative to strengthen advertising revenues,? Zoller said. Zoller added: ?Facebook Graph Search is not a Web search engine, but a search tool designed to enrich the Facebook platform and experience for both users and advertisers.? ?This is sensible as a full blown Web search engine from Facebook would inevitably have to compete with Google search, and given Google?s dominance of the search market it would be hard for Facebook to make a serious impact ? and win advertising dollars,? the analyst said. But Zoller said Facebook needs to tread very carefully and be mindful of user privacy. ?It claims to have built Graph Search with privacy in mind, but Facebook has a mixed track record on this front and is in the habit of pushing privacy to the limits of what is acceptable,? Zoller noted. ]]>

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