Analyst: Mobile BI has finally arrived

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Mobile BI solutions, which in the past have suffered from a lack of technological advancement and use cases, can now enable senior executives and line-of-business managers to adapt to a new ?connected? business reality which expects them to have ready access to BI information in order to make quick and timely business decisions. In its latest evaluation of the mobile BI landscape, Ovum revealed that mid-sized vendors ? MicroStrategy, Information builders, and Yellowfin ? are leading the charge with feature-packed yet functional mobile solutions, while mega BI vendor SAP emerges as a top solution for iOS-enabled devices. Ovum?s report found that while all vendors fully support the iOS platform, followed closely by Android (90 percent), there is a considerable lack support for BlackBerry (50 percent) and Windows (33 percent) devices. ?There is no question that the iPad?s success in the consumer market has affected vendors? go-to-market strategies,? said Fredrik Tunvall, analyst at Ovum. ?However, to reach a larger audience, they should consider supporting native/hybrid applications for Android and Windows devices, as both are expected to become increasingly prevalent in the enterprise, especially in emerging markets.? While SAP?s offering has been driven by its acquisitions of Afaria, Syclo, and Sybase, and a BI roadmap that is heavily influenced by a ?mobile-first? mindset, competitors IBM, Oracle, and SAS are also eyeing market share. Ovum said the vendors have the technology and necessary development resources to improve their solutions quickly in 2013. ?We expect BI vendors to enhance their mobile capabilities through in-house development and a continued wave of M&A activity,? comments Tunvall. ?This will also be where we will see some of the most interesting and innovative developments in BI and analytics over the next few years.? Ovum?s research also exposed a growing trend towards packaged and purpose-built mobile applications for verticals and line of business managers. Vendors will use this model to provide a collection of pre-built applications and/or offer a mobile development platform where users can easily develop and deploy mobile applications for specific needs or roles. ]]>

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