?Big Data? vendors perception remains positive in 2012

Share on facebook
Share on twitter
Share on linkedin
Share on email

The Big Data buzzword even managed to transcend from the enterprise IT world to become a hot topic for business publications and journals in 2012, with MongoDB claiming considerable mindshare among Web developers who traditionally relied on MySQL. In a new research report, Ovum analysts were surprised to find that while Hadoop garners much of the spotlight as a Big Data platform, the vendor 10gen, which develops MongoDB, came in second in mentions to Apache, which hosts the Hadoop project. ?Given the level of build-up and suggested hype, it surprised us that sentiment expressed about Big Data vendors still remained so positive in 2012,? said Tony Baer, principal analyst for Ovum. ?What?s also interesting is the degree to which Big Data became a business, not just a technology story in 2012,? noted Baer, stating that some business portals, such as Forbes and Harvard Business Review, edged out popular IT news portals, in terms of coverage of this traditionally ?techy? subject. While positive mentions of Big Data vendors outnumbered negative mentions by 3:1, negative sentiment spiked in November with headlines over HP?s troubled acquisition of Autonomy. Not surprisingly, given that vendors accelerated the pace of product announcements during 2012, 60 percent of Twitter activity occurred in the second half of the year. The Twitter data provided a good glimpse into vendor brand recognition with Big Data. 10gen, which developers the popular MongoDB document-oriented NoSQL database, scored high in mentions, trailing only the Apache Foundation. Others such as IBM and Teradata were also well represented in the Twitter stream, trailing only behind Apache and 10gen in positive mentions. Splunk, which is associated with machine data and, like 10gen, is also popular among developers, also scored high, showing that there is growing awareness about harnessing ?the Internet of things? to generate business insights. ?While Twitter streams are not a scientific focus group for detecting brand awareness, they provide a valuable window on market thinking,? said Baer. ?The data showed that while some players, such as IBM and Teradata, successfully scored high recognition in Twitter mentions, other enterprise players need to better focus their message to get Big Data recognition.? ]]>

Facebook Comments

Latest Posts

Archives