Launched in June 2011, Line has already surpassed the 110 million user milestone in 231 countries worldwide in only about a year and a half. This time, Line is tapping into this momentum to further expand its service worldwide, especially in the Philippines. The company said it is eyeing the local market because of its high smartphone penetration rate. In order to enhance the presence of Line and its family apps in the Philippines, Line has plans to actively carry out marketing campaigns like partnering with local artists, animation, and entertainment companies to release various localized contents such as stickers and Official Accounts, solely for users in the Philippines. Moreover, Line said it intends to outsource games through cooperation with game developers in the Philippines. Hyun-bin Kang, director of line business office of Line?s developer NHN Corp., said, ?Through the continuous release of features, Line has become wildly popular in Asia and is also rapidly growing in North America and Europe, as well as in Spanish speaking countries. Line is an ideal communication tool for the Philippines, the world?s text-messaging capital. Users can communicate through various methods such as free messages, local and international calls, and even by playing games together.? He added, ?Line?s fun stickers will also enable the users in the Philippines, who are known to freely express their feelings, to accurately illustrate and visualize their emotions. The Philippines is a new target market for Line and Line is striving to introduce localized dynamic and distinct features for users in the Philippines.? Line offers not only basic services including free messaging, voice call and group messaging with up to 100 people, but also value-added elements such as Line Stickers to enhance the communication experience by incorporating emotions. In particular, there are four representative Line characters, Brown, Cony, Moon, and James. They each have distinctive personalities that have allowed them to gain popularity from users worldwide, who are fanatic about the wide array of dramatic facial expressions portrayed by these original characters. [caption id="attachment_8520" align="aligncenter" width="300" caption="Brown and Cony"][/caption] There are more than 200 types of stickers in which users can utilize while chatting to share realistic and vivid emotional expressions to invigorate conservations. Other important elements of Line include Home & Timeline, a personal space where users can share their life stories by posting pictures, videos and location information, and Official Accounts in which users are able to communicate and receive exciting contents from their favourite celebrities, public figures and corporate brands on a real-time basis. Moreover, Line allows users to enjoy these various features anywhere with any device. Line is not only available for use on smartphone but also on various multi-devices such as PC and tablet. It is a cross platform communication service that supports various OS such as iOS, Android, Blackberry, and Windows. As a ?Smartphone Life Platform,? Line has plethora of family brands. Details of its most popular family apps are as follows:
? Line Game: Line Game is integrated with Line messenger to enhance interaction with friends and foster friendly competition as users can compare rankings.
? Line Camera: Line Camera offers numerous decorating functions such as photo frames, stamps, unique filtered effects, brushes and font styles. Photos can be instantly shared with friends and family through Line.
? Line Band: Line Band is a private mobile group service for managing real-life relationships of various groups for classmates, co-workers, members of a hobby group, families and many more. Distinct functions include a gallery where members of a group can see all photos shared, bulletin boards, schedule check that includes members? birthdays and anniversary dates, and even a poll feature that allows members to decide on time and place of a meeting.
? Line Card: Line Card is an official greeting card app in which users can send personalized messages of love, thanks, or congratulations and can choose from various free card images. Users can also select their own image from their own camera album and insert it into Line Card.
? Line plans to continuously offer a communication service that enriches user experience between friends and family worldwide by adding dynamic services and features that not only enhance the fun but also increase the convenience.]]>