Intel appoints new top exec for PH; Banaag ends 16-year stint

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[/caption] Banaag is availing of early retirement effective April 2013, the company said in a statement issued on Friday, Feb. 22. He is being replaced by British-born Calum Chisholm. Banaag?s departure means that Ronnie Latinazo, country manager of EMC Philippines, will now become the longest-tenured top executive of a multinational company. Latinazo has been on the job for about 14 years now. ?Ricky has done a great job as Intel?s country manager and will leave our business in the Philippines in a strong position. The Philippines continues to be one of Intel?s key growth opportunities in Asia Pacific and globally. Ricky?s contributions to our future success will be missed,? said Uday Marty, managing director for SE Asia at Intel. ?At the same time, I am very pleased to welcome Calum to the role. I have great confidence in his ability to maintain strong performance in this vital market.? Banaag led the company?s massive expansion in the country, but also saw its market share contract as the market shifted to mobile. Under his direction, Intel launched flagship Intel-powered products and devices, including the industry game-changer Centrino Wireless, the popular Atom netbooks, and the latest Ultrabook convertibles running on the Core processor family. Banaag has also led Intel to reach previously untapped markets and establish a strong presence in provincial areas. He is also responsible for expanding Intel?s strong ecosystem of distributors, channel partners, and multi-national OEMs during his tenure. [caption id="attachment_8673" align="alignright" width="200" caption="Chisholm"][/caption] Chisholm will take over Intel? sales and marketing operations in Banaag?s stead. Previously an Intel OEM global marketing manager, Chisholm was responsible for creating marketing strategies that showcase Intel technology and brand value within OEM solutions. No stranger to the Philippines, Chisholm took on the role of temporary country manager as part of Intel?s unique rotation program in 2011. For three months, he handled the Philippine market and had the opportunity to work with Intel?s customers, partners and consumers in press. Chisholm joined Intel as product marketing engineer in 1996, and has since worked across Europe, Africa and Asia on the OEM business. Currently based in Thailand, where he has lived for 9 years, Chisholm and his family will relocate to the Philippines. A native of Great Britain, he holds a First Class Bachelor of Science Honors Degree in International Business Information Technology from the University of Teesside.]]>

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