Large screens remain positive spot amid decline in PC monitors

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[/caption] In the latest update of the Worldwide Quarterly PC Monitor Tracker, IDC also lowered its total shipment forecast for 2013 from 142.8 million units to 140.1 million units, which will represent a 6 percent year-on-year decline. By 2017, worldwide shipments are expected to drop further to 122.2 million units, the analyst firm said. “Increased adoption of mobile devices as personal computing devices amid ongoing economic concerns in most regions of the world and consumer confusion around the Windows 8 operating system have led some consumers to skip buying a new PC desktop and monitor this past holiday season, and we expect to see decreased demand continuing for 2013,” said Jennifer Song, research analyst at IDC. “Samsung leads the worldwide market with 15 percent share, followed by Dell and HP at 12.7 percent and 10.8 percent shares, respectively. We expect Samsung’s dominance to continue for the year, helped by their leadership in LED backlight and TV tuner technologies,? Song said. ?While the monitor market continues to contract, we do expect a refresh from expiring Windows XP operating system licenses in 2014 and growing demand from developing regions like Middle East & Africa to help increase monitor shipments and soften the decline. ?Additionally, the large monitor display segment above 31+ inches in screen size is expected to grow by 12.2 percent year on year in 2013 and to continue growing beyond that point in time,” she said. In addition to decreasing unit totals for 2013 and beyond, ASPs are expected to decline by 1.5 percent per year through the forecast period. The hyper competition among the world’s leading PC monitor vendors will be good for consumers as it continues to drive prices lower. IDC forecasts price-per-inch ? defined as total value divided by total diagonal screen size shipped ? to decline from $8.35 in 2012 to $7.46 in 2017. This trend is expected to continue given the natural migration of users to larger screen sizes. IDC forecasts the mean screen size of the market to increase to 21.4″ in 2017 from 20.4″ in 2012. Ostensibly, users will not only pay less in the future, they will pay less for larger devices. While ASPs and profitability are expected to fall, innovation such as Samsung’s PLS technology coupled with compelling marketing strategies to effectively reverse declining price levels would improve vendor margins. LG is also looking to drive better value at key screen size classes with lower cost 19.5″ and 23.8″ panel sizes to take advantage of reduced glass costs. “With consumers perceiving increasing degrees of technical homogeneity across competing offerings and increasingly believing their current monitors to be more than sufficient, monitor vendors must drive compelling innovation into the market to motivate consumers to accelerate upgrade purchases and refreshes,” said Linn Huang, senior research analyst at IDC. “Failure to do so will likely result in the long-term tradeoff of profit margin for volume retention.” ]]>

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