Globe says Tattoo outsold broadband brands of Sun, Smart

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Globe noted that the PLDT Group?s broadband revenues shrunk by 1.35 percent quarter-on-quarter, driven primarily by the sharp decline in Sun?s wireless broadband revenues at 33 percent quarter-on-quarter. Combined Smart and Sun broadband revenues ending 2012 were at P7.3 billion, almost 20 percent less than Globe?s total broadband revenues, the Ayala-led firm said. The Tattoo brand took in 261,000 new subscribers by end-2012, 77 percent of which are new Tattoo On-the-Go subscribers, according to data furnished by Nikko Acosta, head of Globe Broadband Business. Meanwhile, Globe said it posted its highest growth in subscriber base and revenues in the third quarter of 2012 for its postpaid business, adding 300,000 new postpaid subscribers from its year-ago level, compared to ?just? 182,000 new customers gained by Smart during the same period. This has brought total Globe postpaid subscriber base to 1.66 million, over one million more than that of its Smart?s postpaid customer base, it added. As a result, the company posted a record growth in subscriber revenues, with P5.8 billion up 25 percent from its P4.6 billion revenues in the same quarter in 2011. Globe postpaid revenues for 2012 arose from the company?s product offers and perks as well as its iPhone 5 launch in December 2012. Full year net acquisitions also reflected the improving quality of acquired postpaid subscribers with 42 percent of regular postpaid net additions signing up for plans with monthly service fees of P999 and above, compared to just 19 percent in 2011. According to Martha Sazon, head of Globe Postpaid, the strong and consistent performance of the segment over the last two years can be attributed to innovative and customer-centric offers and deals led by the game-changing My Super Plan launched in 2010. ?Globe Postpaid maintains a very strong following, making it a strong and resilient force to reckon with amidst the negative tirades and aggressive switching campaigns launched by our competitors,? Sazon said. She added, ?The numbers speak for themselves. Contrary to advertising claims, Globe is not only the fastest but also the most consistently-growing postpaid brand in the Philippines.? ]]>

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