Globe says it attracted 49% switchers from rival networks

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The Ayala-led firm cited a recent survey conducted by global consumer research firm Nielsen, which indicated rival network?s subscribers switching to Globe. According to the survey, 49 percent of total SIM switchers to the Globe network came from competition. The study, commissioned by Globe and conducted by Nielsen Philippines from January 9 to December 2012, polled 12,937 respondents in randomly selected areas nationwide both from urban and rural areas, who currently own a SIM. Globe said the research helped the company determine the real impact of its rival?s switching campaigns which ran from July to December 2012. During the second half of 2012, Globe said its postpaid segment added nearly 135,000 subscribers “amidst competitors? attractive offers and plan application discounts”. On the other hand, its prepaid and TM segments acquired a combined 1.3 million subscriber base during the same period. Finally, its broadband segment gained close to 88,000 subscribers during the last six months of 2012. The growth across all business segments? subscriber bases has brought cumulative mobile subscribers to 33.1 million and broadband subscribers to 1.7 million by end-2012, up 10 percent and 18 percent from previous year, respectively. This paved the way for the company to close the year with consolidated service revenues to an all-time high of P82.7 billion, 6-percent above previous year’s level of P77.8 billion. ]]>

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