Globe cites survey showing its 4G network is better than Smart

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Based on a brand health study conducted recently by consumer research firm Nielsen, among the questions asked were hinged on brand perception, which included ?the brand that is a leader in 4G,? ?the brand that has the biggest 4G network,? ?the brand that was first to offer 4G,? ?fast Internet downloading using my cellphone,? and ?fast Internet uploading using my cellphone.? Results showed that Globe had a ?clear and significant? edge over its rival on the abovementioned qualities, the company said. In other statements on brand imagery such as call connections and quality, SMS transmission, signal quality, coverage, load sending and receiving, Globe was at parity with competition, it added. Globe said ?contrary to generalized claims propagated in late 2012″ by Smart, it is actually perceived to be better with its 4G offerings such as its leadership in 4G technology, better mobile Internet services, and perceived to be at par in a number of significant qualities by Metro Manila prepaid and postpaid subscribers based on the results of the survey done through random sampling by face-to-face interviews from September 10 to 30, 2012. According to the incidence of prepaid and postpaid ownership among all surveyed users, subscribers with prepaid SIMs within the Globe network are at 96 percent and 8 percent postpaid, while almost all of the other network?s subscribers are using prepaid SIMs at 99 percent. Both Globe and Smart have almost the same percentage of prepaid subscribers against the total number of customers. Globe said Smart?s claim having being the ?better network? is unsubstantiated and that the its rival telco overlooked the aspect of 4G superiority and fast mobile Internet performance, which Metro Manila survey respondents perceive as the strengths of Globe. ?The study validates that a substantial number of consumers actually say that the Globe network is performing well, if not superior, compared to its rivals, even while the test was conducted during the initial rollout of our network modernization program. Unsubstantiated claims often mislead the public, and offers no true benefit either to consumers or to the industry,? said Yoly Crisanto, head of Globe Corporate Communications. ?It is outright preposterous to claim being the ?better network? when consumers feel and experience that this is not so. More importantly, these claims failed to dent perception when it comes to 4G superiority, despite hyped up promotions and negative publicity directed at us,? she stated. Globe said it is an active member of the Philippine Association of National Advertisers and is represented in the current Board of Directors. The company said it ?adheres to the policy of self-regulation and the principles of truth in advertising?. ?As a Company which puts premium on integrity and customer centricity, Globe ensures that its products and services deliver on claims in any advertising or publicity material,? it said. ]]>

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