[/caption] The company said the boom in cloud computing will be driven by consumers who know the benefit of having access to all online services on all devices via their use tablets or smartphones. Ericsson said tablet and smartphone users are beginning to appreciate the simplicity and convenience of having the apps and data seamlessly available through the cloud on multiple devices. ?As a result, products aimed at the mass market — from cars to cameras — increasingly require access to the Internet, as devices without connectivity are becoming difficult to use for those who wish to access all services seamlessly on all devices,? it noted. The rest of the top ten consumer trends are: 2. Computing for a scattered mind Instead of sitting at a work desk and completing tasks, there has been a shift in favor of a computing paradigm where things are handled on the spur of the moment and with one hand ? subject to the flow of events as we stand in a shopping line, talk to someone at a caf?, or run between buses during the commute. 3. Bring your own broadband to work Personal smartphones are increasingly being used for work, to send emails, plan business trips, find locations and more. These work applications not only run on employee-owned devices, but also over the mobile broadband connectivity employees bring to work. 4. City dwellers go relentlessly mobile By relentlessly accessing the Internet always and everywhere, consumers are now an unstoppable force making Internet truly mobile. Total smartphone subscriptions will reach 1.1 billion by end of 2012, and according to Ericsson?s Mobility Report this number is expected to grow to 3.3 billion by 2018. There will be no turning back to the fixed Internet of old. 5. Personal social security networks Using online networks to pool money and other resources has also become more common, through crowd-funding and collective cooperation. 6. Women drive smartphone market Women have been heavy users of communications services on mobile phones for years ? and continue to lead many communication and daily life related behaviors on smartphones. On a global scale, female smartphone owners are more active than men when using SMS. 77 percent of women send and receive photos, 59 percent use social networking, 24 percent use apps to check in at physical locations and 17 percent redeem coupons using their smartphones. 7. Cities become hubs for social creativity People in city centers spend twice as much time with friends as people in rural areas. Perhaps as a result, they also love to use online social networks. City center dwellers have an average of 260 friends online ? significantly more than people in suburban areas who have an average of 234. City dwellers also spend a full 45 minutes socializing online every day. 8. In-line shopping A phenomenon best described as ?in-line shopping? has emerged as a result of consumer desire to combine the best aspects of in-store and online shopping. Shoppers want to be able to see, touch and try products, make price comparisons and access extended product information without having to wait in line to make a purchase. 9. TV goes social Watching different kinds of video content has always been a social activity. Now, consumers are increasingly using social media while watching TV. More than 80 percent browse the Internet while watching and more than 60 percent use social forums or blogs while watching video and TV on a weekly basis. 10. Learning in transformation When young people are at school and college, they bring their personal technology experience into the classroom. In this way, students are becoming a major force for change. Students and progressive teachers? use of ICT is driving a bottom-up pressure on schools and governments to transform. Combined, these students and teachers form the external force. ]]>
Ericsson sees more consumers tapping the ?cloud?