Mobile phones are new PCs, but mobile data ?too costly?

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[/caption] Results of the TNS Mobile Life 2013 showed that 75 percent of Metro Manila respondents surveyed are taking photos or videos (a slight increase from 73 percent in 2012); 45 percent are browsing the Internet (from 32 percent in 2012); 44 percent are accessing their social networking sites (34 percent in 2012); and 37 percent are checking their emails from a mere 23 percent in 2012, via their mobile devices. Webb noted, however, that local consumers are held back by the cost of mobile data, with majority of those surveyed said the price is ?too costly?. Gary de Ocampo, TNS Philippines managing director, said this could be the reason why there is a growing trend of Wi-Fi accessibility in public areas. ?We found that 35 percent of Metro Manila respondents connect to the Internet via Wi-Fi access in public areas in 2013.? The study also showed that mobile users have changed their purchasing priorities, from buying a phone based on its physical design to finding the right features that will enhance their personal experience. The increase in smartphone ownership reflects this changing need for mobile phone users to own phones that offer features beyond just calling and texting functions. Telecommunications charges have also evolved from minutes to data, as more and more consumers are using their phones for Internet-enabled activities. According to the study, 54 percent of consumers across all countries surveyed, regardless of gender and age, consider mobile phones as their most important piece of technology. Metro Manila respondents who participated in the survey agree with their global counterparts. Sixty-four percent (64 percent) of them believed that a mobile phone is their most important piece of technology, while 53 percent said they currently own a smartphone, with the latter seeing an increase of 11 percent from 2012 findings. Globally, smartphone ownership rose from 30 percent in 2012 to 42 percent this year. With global mobile penetration at 92 percent across the markets studied, and consumers using an ever-increasing range of services on their phone, TNS found that smartphones are changing the traditional mobile phone dynamics ? its role, performance, design, pricing and brand preferences. TNS also studied the device ownership of Filipinos, living in Metro Manila. Majority of respondents own ?multiple screens? or more than just one device. A typical household owns at least four (4.6) of the following devices: a mobile phone (89 percent), smartphone (53 percent), tablet (14 percent), desktop (39 percent), laptop/netbooks (37 percent) and smart TV (4 percent). ?The results of the TNS Mobile Life 2013 show that consumers consider their mobile phones as a personal device, creating their own mobile personal space or ?circle of trust?. Brands that want to penetrate this mobile personal space must be able to address consumers? needs by providing them convenience, relevance, independence, experience and reassurance,? added de Ocampo. Now on its 8th year, the TNS Mobile Life 2013 surveyed the mobile lifestyle and usage of 38,000 respondents, including almost 500 male and female respondents based in Metro Manila between the ages of 16-60 years old, cutting across all socio-economic classes.]]>

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