PH is first in Asia, second to Brazil in Facebook adoption

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In comScore?s 2013 Southeast Asia Digital Future in Focus, the Philippines logged a penetration rate of 92.2 percent while Brazil posted 92.6 percent. The report also noted that while other countries viewed videos on Google sites, particularly on YouTube, the Philippines was somewhat different with 14.5 percent of Filipinos viewing videos on Facebook. The survey also found that Filipino Web users among the most likely to visit social networking and photo sharing sites in the world. Lastly, according to the report, the Philippines has the fastest-growing Internet audience in the Asean region, growing by 22 percent since March 2012. Other key highlights from the report include:

? More than 40 percent of global Internet users are now based in Asia Pacific with an audience of 644 million. Southeast Asian markets account for approximately 10 percent of the Asia Pacific Internet population.

? With 16.1 million monthly Internet users, Vietnam now has the largest online population in Southeast Asia.

? Internet users in Vietnam and Thailand, driven in part by their younger populations, spend the greatest amount of time online in the region.

? Multi-platform device usage in Southeast Asia varies significantly by time of day. Desktop Internet usage dominates during work hours, while mobile phones and tablets are relatively more popular during the evening hours.

? Facebook continues to be the number one social network across markets in Southeast Asia. The region boasts three of Facebook?s top 15 markets ranked by visitor penetration.

? Twitter, LinkedIn, and Tumblr are also gaining popularity in the region as the Social Networking category captures the largest percentage of consumers? time in the region.

? YouTube ranked as the top Entertainment website in each of the Southeast Asian markets.


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