Aussie phone retailer expands PH operations

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allphones1 Allphones Philippines was created through a partnership between Allphones Australia, supply-chain services firm Tao Corporation, and Globe Telecom. The retailer?s partnership with Globe has allowed it to offer mobile phone kit deals and postpaid plan accounts from both foreign and local brands, namely Apple, Samsung, Nokia, LG, ZTE, Starmobile, Sony, Lenovo, Alcatel, myPhone, and Cloudfone. Allphones offers huge discounts and even free high-end mobile phones depending on the postpaid plan a customer chooses. Peter Bithos, chief operating officer of Globe Telecom, said they partnered with Allphones because of its wide range of mobile phone models and brands. “The value proposition is Allphones’s range of devices and its consultative environment compliments us,” Bithos said, noting the knowledgeable sales staff and “high-tech, futuristic” in-store transactions. Compared to traditional ways of applying for postpaid accounts like filling out forms and submitting photocopies of documentary requirements, a customer at an Allphones store will be required to use an iPad to enter relevant information and the store personnel will make on the spot digital copies. Allphones has 200 stores in Australia alone and has become its largest independent telecommunications retailer. It began as a single store in Mile End, South Australia in 1989. — Tom Noda ]]>

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