Consortium launched to make PH as global analytics hub by 2015

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By Tom Noda Together with local industry captains and top government officials, tech behemoth IBM led on Tuesday, April 22, the official launch of a new consortium whose main goal is to make the Philippines a “global center for smarter analytics” by 2015. [caption id="attachment_17312" align="aligncenter" width="620"]The founding members of Analitika The founding members of Analitika[/caption] Dubbed “Analitika”, the alliance is a social and professional organization of private, public, and academic institutions and individuals who are engaged in the field of analytics. It will serve as a governing body that will develop and promote analytics in the country. Analitika’s founding members are ABS-CBN, Bank of the Philippine Islands, IBM, Meralco, Shell, SM Retail, Smart Communications, PLDT, and SunLife of Canada. Its government advisors include the Department of Trade and Industry (DTI), the Department of Science and Technology (DOST), and the Commission on Higher Education (CHED). Mariels Almeda Winhoffer, president and country general manager of IBM Philippines, said that of the estimated $212-billion global market opportunity for analytics, the Philippines is poised to capture $283-million worth of the pie. “The Philippines is well-positioned to supply the needed global workforce of four million. And, since this is an emerging discipline, if we move with the right strategy and speed, as we did in BPO, we can be the global center for smarter analytics,” Winhoffer said. DTI secretary Gregorio Domingo, during his speech at Analitika’s launch at the Manila Polo Club in Makati City, said the Philippines has all the goods to become the global analytics center by 2015. “Our country has the right mix of ingredients — a vibrant economy, a conducive business environment, quality talent, supportive and engaged government, and a determined industry,” Domingo said, as he assured the consortium of the government?s support. “Through business analytics, an organization can gain a competitive edge by enabling a range of optimal responses such as enhancing productivity levels, anticipating emerging market developments, and unlocking hidden business opportunities,” Domingo said. [caption id="attachment_17313" align="aligncenter" width="600"]IBM Philippines chief Mariels Almeda Winhoffer (foreground) with communications manager Owen Cammayo during the launch IBM Philippines chief Mariels Almeda Winhoffer (foreground) with communications manager Owen Cammayo during the launch[/caption] At Analitika’s inception, IBM is the sole IT vendor-member until such time that the elected board of trustees decides to open up the membership to other technology firms which also provide analytics solutions. IBM has laid down the ground work and took a leadership role in setting up Analitika, having been actively analytics and Big Data in the country. The company has also spearheaded the introduction of a curriculum for analytics that is now being offered in 12 universities, making the Philippines to be the first in the world to make analytics as an academic program for undergraduates. The 12 universities that have adopted IBM?s business analytics course are University of the Philippines Diliman, Ateneo de Manila University, De La Salle University, Asia Pacific College, University of Santo Tomas, College of St. Benilde, Universidad de Manila, Jose Rizal University, Technological Institute of the Philippines, Batangas State University, Republic Central Colleges and Araullo University of the Phinma Education Network. Winhoffer said IBM has been investing heavily on analytics and expects its own global analytics business to be a $20-billion business by next year. “The local BPO industry, with 770,000 employees, adds $23 billion yearly to the [Philippine] economy. [This] is good, but won’t be sustainable. It’s growing only at five percent,” Winhoffer said. “We should be able to move up to the value chain.” ]]>

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