VMware study says PH firms must adopt mobile strategy

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By Tom Noda The Philippine office of virtualization giant VMware said the time is ripe for local companies to invest in transforming their business structures to keep in step with the arrival of talents who are heavy users of mobile computing devices. [caption id="attachment_17588" align="aligncenter" width="600"]VMware Philippines country manager Manny Portugal VMware Philippines country manager Manny Portugal[/caption] In a media briefing on Monday, April 28, VMware Philippines country manager Emmanuel Portugal said companies should adopt an IT infrastructure that is more responsive to a mobile work style, especially with the rise of the Generation Y or “millennials” in the workplace. Millennials refer to career-minded young people who grew up as users of high-performance computers, smartphones, tablets, Internet connection, and even rich social media environment. Citing the latest VMware MeConomy study, Portugal said businesses have to recognize the need to adapt to the millennials’s high and dynamic IT expectations, or else be left behind. “The millennials are known to be a tech-savvy generation who grew up with a fast-paced lifestyle due to technology. Since their mindset and expectations are different from past generations, they are creating changes in the workplace, and businesses must be able to adapt to these to stay relevant,” Portugal said. Statistics revealed millennials are the largest generation alive today with 1.8 billion globally of the seven billion world population. They are the first inherently digital generation that never knew a world without Internet or smartphones. The executive noted millennials will make up 75 percent of workforce by 2025. Conducted for the first time in the Philippines, Portugal said the findings of the MeConomy regional study reflects the trends impacting the workplace and its demands on the IT industry. It also highlights the workforce?s shift of preference towards a more mobile and flexible work style. The latest MeConomy 2014 study was actually a third commissioning by VMware conducted by Acorn Marketing & Research Consultants across 14 countries in the Asia Pacific and Japan comprising of Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. About 2,455 respondents between the ages of 18-64 years old participated in the survey and all work in organizations with more than 1,000 staff globally and work for at least 15 hours per week. A total of 150 of the respondents were from Manila, with 76 belonging to large corporations, 37 in SMEs or small and medium enterprises, and 37 undergraduates who are in their second or last year of study. Based on the study, working Filipinos like its neighbors in the region, are realizing the benefits of technology that enables them with a mobile work style, leading to a convergence between their personal and corporate environment. Portugal said most Filipino respondents have already developed a “mobile mindset” with 83 percent of them having worked outside the office and 67 percent who work “on the go” citing “meeting customers and partners” and “to be more productive and creative” as their top reasons why they prefer working outside the office. Also, more than 70 percent believe they could remain productive outside the office. “Work and life is blurring as 93 percent of respondents use their smartphones for work and personal activities,” Portugal said, adding that 73 percent mentioned home as their ideal place to work. And with access to physical equipment and network that will allow them to work outside the office, respondents said they believed technology could help them be productive outside of office hours (65 percent), have seamless remote access to work from anywhere (53 percent), and have flexibility to manage personal matters (53 percent). In fact, 40 percent said they are happier when they have the equipment and ability to remotely access the company network and 39 percent shared they provide better customer experiences in such case. Asked about what the employees want, the Filipino respondents answered: Access to applications on personal devices (59 percent); The hardware and devices to work from anywhere (69 percent); and A comprehensive flexible work policy (63 percent). However, Portugal cited that some businesses and their IT departments remain reluctant towards mobile shift and continue to impose strict, traditional IT policies to protect the company?s interest or security (80 percent), avoid leakage of confidential information (72 percent), and avoid misuse of company assets by employees (70 percent). “Challenges for businesses and the IT industry are becoming more and more about adjusting to the needs of millennials ? the new workforce ?who expect computing to work the way they want it to, and want to receive information whenever and wherever they need it,” he said. ]]>

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