Targeting enterprises, Samsung opens biz solutions center in PH

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By Tom Noda Intensifying its march into the enterprise space, Samsung Electronics Philippines opened on Thursday, June 5, its first industry business solutions center meant to cater to the local business-to-business (B2B) market segment. [caption id="attachment_18581" align="aligncenter" width="596"]Samsung PH enterprise business director Irene Catane being interviewed by the media during the launch Samsung PH enterprise business director Irene Catane being interviewed by the media during the launch[/caption] Located at the company?s headquarters at the Bonifacio Global City, the facility showcases a wide array of Samsung technologies and solutions for the education, healthcare, office, banking and finance, including retail and hospitality industries. Irene Catane, a top official of IBM Philippines whom Samsung recruited to lead its enterprise business, said the new business solutions center is part of Samsung’s strategy of extending its strong consumer brand awareness into the B2B market space. Catane said Samsung will apply its global scale, innovation, and deep understanding of how people use technology to deliver new business solutions to businesses. “Samsung is the only company that can offer a total smart device line-up with its integrated line of enterprise devices, industry-specific vertical solutions and innovative IT horizontal solutions combined to address specific business needs,” said Catane, an IT industry old-hand. In tapping the education sector, the company created the Samsung School Solution for digital education consisting of Samsung tablet, software, and interactive whiteboard to provide better teacher-to-student interaction, more efficient communication, and improved classroom management. For the retail and hospitality industry, Samsung recommends its Large Format Displays, cloud displays, and tablets, which allows customers to browse restaurant menus, act on real-time promotions, and order directly, including settling using a mobile payment application that will allow diners to perform credit card transactions. “By making it more customized, we enable businesses to have more satisfied customers and more repeat visits,” Catane said. “Samsung?s in-room automation feature, on the other hand, is a specialized solution that is able to control light and the hotel TV using a Samsung device.” [gallery type="slideshow" ids="18582,18583,18584,18585,18586"] Meanwhile, Samsung?s Lynk Sinc content management solution allows for an interactive guest experience where they can access hotel information and services using the remote control. Printing also becomes more accessible through in-room business center solution using Samsung wireless printers. And with the increasing usage of mobile devices in the office setting, the tech giant also introduced the Samsung Knox which combines unique application container technology to support BYODs (bring your own devices) and corporate-liable models without compromising corporate security or employee privacy. With Samsung?s SecuThru Light solution, enterprises also ensure security of printed documents in the workplace. The new business solutions center also highlighted Samsung’s latest mobile devices and their functions that will allow medical professionals to assist people’s health in a better way. For instance, the mobile devices will allow doctors to view and diagnose patients while they are on the move. Then records can be shared with smart tablets, which means less time doing paperwork and fewer prescription errors.]]>

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