Fighting for survival, PHLPost tries luck on e-commerce

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PHLPost postmaster general Josefina dela Cruz (in red) joins other officials from the postal industry in a meeting in Switzerland PHLPost postmaster general Josefina dela Cruz (in red) joins other officials from the postal industry in a meeting in Switzerland[/caption] Last February, the struggling mail courier launched the Pinoy eMall, which offers an “online store where merchants can obtain an end-to-end solution from online selling, purchasing, and payment of goods up to delivery.” In the portal, consumers from any part of the world can buy stamps online, products from OTOP or One-Town, One product of the DTI, and services related to hotel and tourism. An online check, however, revealed that the site is offline and is apparently being upgraded. The agency has also launched PHLPost Mobile App, which features an e-Door-to-Door delivery service. The bureau also said it will also put in place its own mobile application for social pension pay-out. ?This end-to-end solution will be piloted to serve the requirements of DSWD beneficiaries under the Social Pension for Indigent Senior Citizen Program (SPISCP). The mobile app will be used by letter carriers,? the agency said in a statement. PHLPost said the e-services are meant to enable the agency to adapt to the new social milieu driven by information and communications technology. Specifically, it said the major upgrade of its services is intended to meet the strong demand of consumers, small businesses, and other frequent shippers that do business with PHLPost. PHLPost said it is taking inspiration from other post offices in other countries that have been able to successfully transition as e-commerce providers. Recently, Postmaster General Josefina Dela Cruz recently joined a gathering of 25 postal operators from America, Asia Pacific and Europe during the International Post Corporation Annual Conference on e-commerce held in Lucerne, Switzerland. Dela Cruz, a former governor of Bulacan, supported the position of CEOs and senior managers during the conference that the only way for the post offices to benefit from the booming e-commerce industry is to come together and embrace this as an opportunity. Postal officials believe that e-commerce could soon account for up to 75 percent of retail trade in the world. Dela Cruz noted that the current boom in online retail business has provided consumers the comfort of shopping in their own homes, hence reducing additional costs like transportation and food when going to malls. According to Dela Cruz, about 80 percent of the annual revenues generated by PHLPost?s international counterparts come from the e-commerce industry. In the same conference, the current market in the Asia Pacific Region was identified as a good way to enter the e-commerce business and a key exporting market because of the increasing demand to buy goods online. With this observation, Dela Cruz noted that the Philippines is in a good position to pursue programs related to e-commerce. ]]>

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