Amazon CTO: Cloud has hit inflection point in PH, everywhere

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Amazon chief technology officer and VP Werner Vogels Amazon chief technology officer and VP Werner Vogels[/caption] ?The cloud is here ? there?s no question about it. There?s no company that doesn?t want to use the cloud,? asserted Dr. Werner Vogels, chief technology officer and vice president of Amazon during a recent interview in Makati City. Vogels, a Dutch computer scientist based in Seattle, Washington, was in the country recently to meet local customers and check out the booming start-up scene as well. AWS, which is a separate unit from the online retail business of Amazon, counts a number of local firms as customers. In fact, Globe Telecom is a client even if the Ayala-owned telco has its own cloud offerings and operates its own data center. Globe uses the AWS cloud services for hosting its website, specifically for its online shopping portal. AWS also serves the tech requirements of start-ups under Globe’s tech incubator, Kickstart Ventures. Kickstart has also participated in the AWS Activate Program, which offers specialized resources targeted for start-ups. Interestingly, Globe?s bitter rival, Smart Communications, is also a client of AWS. Voyager Innovations, a mobile applications subsidiary of Smart, uses the ?Amazon CloudFront? for its mobile services like video-on-demand. The Amazon CloudFront, while not exactly the same as a data center, acts as a caching facility that re-routs Web traffic to the nearest ?edge location,? so content is delivered quickly. AWS has, so far, 51 ?CloudFront edge locations? worldwide, in cities including Manila, Hong Kong, and Paris, among others. For its data centers, AWS maintains a total of ten ?AWS Regions? around the globe, specifically in the US, Brazil, Europe, Japan, Singapore, China, and Australia. Apart from Globe and Smart (and their ?start-up incubatees? PayrollHero, Lenddo, Peekawoo, PinoyTravel, and Kalibrr), fastfood giant Jollibee and power distributor Meralco also run their business apps on the AWS cloud platform. Jollibee operates its SAP Strategic Relation Management (SRM) for supplier management and e-bidding, as well as its Warehouse Management System (WMS) from the AWS Singapore Region for their day-to-day operation. Meralco, meanwhile, has embarked on using cloud-based services from AWS for various business initiatives. Vogel said that, as shown by the experiences by companies like Jollibee, local firms are no longer constrained by hardware and software components which can be now addressed by cloud services. Vogel stressed, however, that while AWS is using economies of scale to ?relentlessly drive down cost,? the tech firm said price is not the only one of the factors that customers look for in a cloud offering. ?We?re more concerned on providing better services. It?s not only pricing that matters,? the executive said, noting that AWS has ?the widest breadth of cloud services? currently available in the market. AWS offers more than 40 different cloud services such as storage, content delivery, database, analytics, application services, management and deployment. Customers can build their apps or services and run them on AWS cloud. Despite fierce competition among tech providers, Vogel said cloud computing space will not be a winner-take all market. ?In some cases, there will be global players like AWS and in some instances, there would be local service providers that can offer localized offering,? he said. ?We don?t offer cloud apps such as payroll because we have local clients who can offer that like PayrollHero. Instead, we focus on the major pain points of businesses such as data archiving and warehousing,? said Vogel, who spent ten years at the computer science department of Cornell University researching on scalable reliable enterprise systems. Aside from cost, he said the flexibility to choose the type of technology and cloud services is another overarching benefit of the AWS cloud. ?We can support all kinds of cloud services on our cloud platform. If you have Oracle cloud, you can run it in our platform. It?s the same thing if you have SAP Hana. You get support from these vendors, while running them on the AWS platform,? Vogel said. ?There is no workload that can’t be moved to our cloud.?]]>

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