Mobext launches AppLyft to boost mobile app discoverability

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mobitext Research from Forrester shows that 63 percent of mobile users discover apps by browsing the app store. However, over two million apps are currently in the iOS and Android app stores, making it extremely difficult for one to get noticed, let alone downloaded. Mobext?s AppLyft uses a series of optimization techniques to boost an app?s ranking in the app store search results, increasing discoverability. The service includes:

? App Name Recommendation ? Keyword Research and Optimization Strategy ? Competition Research, Analysis and Monitoring ? Visuals Optimization (App Icons & App Screenshots) ? Description Recommendation ? Ratings and Reviews Acquisition Strategy ? Link Acquisition Strategies

Arthur Policarpio, head of Mobext Asia-Pacific, said: ?Today, it is not enough to have an app with a great concept or user experience — there are a lot of good apps out there that are just buried in the app graveyard. App store search rankings can mean the difference between a million downloads and wasting money on your apps. Brands and developers need to have a solid strategy for their apps to get found?]]>

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